Charity world record broken again on #givingtuesday!
It was another successful year for the #givingtuesday campaign, and to top it off PayPal have announced that users donated more than $48 million globally on #givingtuesday 2016, beating the previous GUINNESS WORLD RECORDS® for the “most money raised online for charity in 24-hours” from last year.
The increasing popularity of #givingtuesday as a global movement and the official start of the holiday giving season is evident in the numbers – approximately 550,000 PayPal users donated, up from 512,000 in 2015.
PayPal has been a lead supporter of the #givingtuesday movement from the beginning, powering millions of donations on this day alone. This year in the UK they ran a matching donations scheme, and teamed up with Cancer Research UK and baking queen Candice Brown, who surprised customers at a charity bake sale to celebrate #givingtuesday.