Giving Tuesday 2018

Beanstalk is a literacy charity that recruits, trains and supports volunteers to provide one-to-one literacy support to children across the U.K who are struggling with their reading.

We depend on the altruistic, kind and compassionate nature of our volunteers and that’s why we want to celebrate Giving Tuesday – to honour our volunteers and the role they play in bringing their community together.

Beginning in two schools in North Kensington in the 1970s, today Beanstalk helps over 11,000 children across England and in 2019, hopes to reach even more. Beanstalk’s founder Susan Belgrave wanted to create a highly literate, better educated society that is inclusive and diverse, allowing every child the opportunity to grow into a self-assured and confident individual.

In 2019, as the political landscape shifts and economic foundations grow fragile, now more than ever we need the support of communities and individuals. At Beanstalk, we believe literacy instills empowerment and empowerment yields prosperity therefore having a positive impact on all members of society.

That’s why on November 27th 2018, Beanstalk are asking people to adorn their favourite beanie hat, tweet a photo to @BeanstalkReads using the hashtags #BeanstalkBeanieDay and #GivingTuesday, and text and donate £2 to Beanstalk. 

Beanstalk Beanie Day is about having fun with friends, family and co-workers – everyone from your cat to your Grandad can get involved – the more the merrier! We’ll be asking as many people as possible to don a beanie – our corporate partners, our schools and all our staff. On the day, simply text “BEAN27 £2” to 70070 and help us provide literacy support for children across the U.K.

If anyone is still sceptical, here are some FAQs to help convince you….

What if I don’t look good in hats?
Wear the hat, tweet, donate… put the hat away.

What if I get “hat-hair”?
Ditch the hat and just donate instead.

What if I don’t own a Beanie hat?
Go out and buy one – winter is coming!

If you’re still not convinced, we’ll be giving a prize for the best photo that uses the #BeanstalkBeanieDay and #GivingTuesday hashtags – get tweeting and get giving!