Making more of an impact and putting good causes front and centre – that’s what we aim to do year on year when we plan for Giving Tuesday.

This year, we decided to launch #MyGivingStory and #GivingTuesdayPledge, to encourage others to join our mission and shift the spotlight on to causes they care about.

Now that Giving Tuesday 2019 is done and dusted, we take a look at the best performing posts from #MyGivingStory and #GivingTuesdayPledge and share some tips and tricks for you to join in this coming year.

1. Share personal stories

Authentic, real-life stories invoke emotion and help people see the issues affecting others.

As a charity, it’s your role to help people feel comfortable in sharing their experience.

Sharing something personal can be daunting, so help your supporters feel that they are part of a community and offer them support throughout the process.

If you are looking to share a personal story – we know this can be tricky. But don’t forget that it can also help others in similar situations, and that your story and experience can resonate with someone and really make a difference in their lives.

2. Charities – direct your supporters to the right place

People need to know that they can help and how. Point it out for them. 

By giving your supporters specific ideas of where/what to pledge to, you’re making the experience much easier for them.

People need to know that they can help and how. Point it out for them. 

By giving your supporters specific ideas of where/what to pledge to, you’re making the experience much easier for them.

3. Capitalise on an awareness day

Giving Tuesday is a worldwide campaign and already provides a global platform.

You can use it to highlight your own campaigns and amplify your message!

4. Use our logos for your social media posts

It can be hard finding the perfect photo to match exactly what you want to say on a social media post.

But look no further, we have loads of free social media assets that you can use and share with your supporters to help spread your message.

5. Tag us

When you post something, remember to tag us. That way, we can share your story or your pledge with our networks and thousands of our followers.  

6. Make sure to take stock and say Thank You.

When all is said and done, your supporters and/or volunteers deserve recognition for the time and effort given to your cause.

Remember to take a step back and thank them.  

7. Don’t overcomplicate it

From a short video or a photo with a quote, to a tweet to spread your message – it shouldn’t be complicated. Just remember to mention your organisation(s), include hashtags, and maybe include a link to a donation page.