Camden Giving: Helping young people access vital services

Sixty more young people will be able to access vital local youth services this year.

This is down to the efforts of Camden Giving and several local businesses who grouped together for a Giving Tuesday campaign  that helped raise £6,000 for young people in need.

On average, it costs £100 to help a young person benefit from a local youth service – so the charity was determined to maximise the results of their campaign, by planning events before, during, and after the day.

They achieved this in collaboration with existing and new partners, including the local council and around 20 businesses within the borough of Camden.

Here’s how they did it:

Before:

  • Started planning two months ahead and arranged meetings with a range of organisations.
  • Started talks with local accountancy and finance firm Harmonic Finance, who provided match funding of £1,000.
  • Organised a pop up shop with local talent consultancy Elements, one of the charity’s partners (who also have a 10K fundraising target for this year), raising over £150.
  • Hosted a stall at Hampstead Christmas Market where people wrote down their wishes, attached them to rows of Christmas trees, and then made a donation to Camden Giving.

On the day:

  • Arranged two bake sales, one in partnership with Camden council and the other with Havas, who arranged for professional chefs to come and judge the delicacies
  • After reaching out to local businesses, Zappi Store decided to match fund donations raised by staff on the day and donated proceeds from breakfast smoothies, an afternoon cake sale, and an evening cocktail party
  • Hosted a raffle for students and teachers at the TTI Language School
  • Maintained a strong social media presence throughout, following guidance from Giving Tuesday newsletters.
Raffle event at local school

After Giving Tuesday:

  • Spoke to Facebook, who decided to raise money for the charity by selling books leftover from their book club across three of their offices.
  • Reached out to architecture and interior design agency Sheppard Robson, who hosted a raffle, Christmas drinks and snacks, as well as a Christmas Makers market. This was a great way to keep raising awareness following the campaign.  
  • Helped host a yoga class hosted for free by a volunteer who works at Ted Baker, with the cost of the tickets sold going to the Giving Tuesday fund.

Grace Coffey, Partnerships Manager at Camden Giving, tells us: “We have raised an incredible amount, and it just shows what a brilliant community of recurring and new supporters we have.

“There are so many ways people can engage with Giving Tuesday, and if it taught us anything it’s that in 2020 we will be starting the campaign planning earlier, and creating more content to drum up interest.”

About Camden Giving

Camden Giving works to end local poverty and inequality.

They do this through volunteering, participatory funding, resident decision-making and employment opportunities to help their local community.

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