London based public relations agency PLMR joined #givingtuesday for the first time in 2016. Here they tell us why. 

Tell us why you decided to get involved with #givingtuesday

As an organisation we strive to always be ethical in our approach, and since our foundation in 2006, we have donated 5% of net profit to charitable causes every year. PLMR is proud to support several charity clients, and we’ve also provided pro-bono support to the Charities Aid Foundation (CAF) who run #givingtuesday. Having learnt more about #givingtuesday through our work with CAF we wanted to get actively involved in the day and use the opportunity to do something a bit different.

What did you get up to for #givingtuesday?

We supported the Rotary Shoe Box Scheme which delivers shoe boxes full of useful items to people who live in poverty in Eastern Europe. Our employees generously donated a range of items – from toys and colouring books to gloves and hats –  and we organised a production team to fill  the boxes during the day.

How did it go?

We filled 35 shoe boxes in total, and also donated money to transport the shoe boxes to Eastern Europe.

“We are absolutely delighted to support #givingtuesday. PLMR is an organisation with philanthropy at its core and the day really showcased the generosity of our staff. Great fun was had by all and we are looking forward to participating again next year!”

sara ghaffari, senior account executive