A photograph which judges said captured the very essence of inclusion and the power of sport has won the inaugural Giving Tuesday photo competition.

Taken at Lord’s Cricket ground, the winning entry shows two young boys taking part in the Lord’s Taverners charity’s Super 1s programme, a national award-winning cricket scheme for young disabled people aged 12-25.

Giving Tuesday is the international day dedicated to charitable pursuits, be it donating, volunteering or raising money for charity. What began in America in 2012 as an antidote to the shopping day known as Black Friday, Giving Tuesday is run in the UK by the Charities Aid Foundation (CAF) and now happens in over 60 countries.

The judging panel – BBC News photo editor Phil Coomes, MP Susan Elan Jones, and Head of Marketing at CAF Caroline Forbes – chose the winning entry from a shortlist of six images that sought to capture with a single image the very spirit of the charity they represent.

Commenting on the winning entry, Susan Elan Jones MP said: “This picture is the very definition of inclusion.”

CAF’s Caroline Forbes said: “All of the entries managed to tell a unique story of the power of charity  – this winning shot somehow helped us share in the joy of this young man doing what he loves.”

The young man in the image, Sam Alderson, has a rare genetic condition called TAR syndrome and felt isolated at home before working with Lord’s Taverners, where he is now both a regular player and an accredited coach who works for the charity.

Lord’s Taverners Super 1s programme offers year-round cricket activity, allowing young people to benefit from everything that sport can give, including confidence, the value of teamwork and a sense of achievement. The charity also works with people from deprived areas to increase opportunities to regularly play sport, and empowers volunteers, coaches and teachers to deliver training sessions.

About the competition

The Charities Aid Foundation launched the Giving Tuesday photo competition to give  our charity partners the chance to share the variety of incredible work they do and to encourage more people to support amazing causes. The winning image will feature on this year’s dedicated Giving Tuesday website in the UK.

Others shortlisted for the contest include:  Chance for Childhood, which  works with vulnerable children in Africa; Glass Door, a London-based homelessness charity that partners with churches to give shelter; the Royal Albert Hall, which delivers innovative education and outreach programmes; and Motivation, a  charity which provides wheelchairs and services for disabled people in developing countries.

From L-R: Chance for Childhood, Glass Door, Royal Albert Hall, and Motivation

CAF would like to thank the judges and charities who took part in the contest.

We had an amazing Giving Tuesday 2019 launch on Wednesday 26th June.

Porter Novelli generously hosted us on their 7th floor terrace overlooking the South Bank. We had incredible speakers including CAF’s chief executive Sir John Low, Porter Novelli’s global CEO Brad MacAfee and Giving Tuesday creator Henry Timms.

We also got the chance to hear from some of our fantastic partners Tiny Tickers, PayPal and Sightsavers.

Guests got the chance to ask questions and gather ideas from our Giving Tuesday ambassadors including RBS and Reason Digital.

It was a wonderful evening with lots of heart-warming stories and inspirational ideas.

If you were not able to join us, please use the links below to check out the recordings from the event.


Sir John Low – CAF Chief Executive

Brad MacAfee – Porter Novelli Global CEO

Henry Timms – Giving Tuesday Creator

Jon Arnold – Tiny Tickers Chief Executive

Sarah Fleming, Senior Commercial Manager in the Charity and Financial Inclusion team at PayPal

Corinna May – Digital Fundraiser at Sightsavers

Full recording


Almost everyone’s at least heard of Instagram. But perhaps you’re not sure how best to use it for your charity. Especially if you’re a smaller organisation with limited resources.

For this year’s Small Charity Week, running between the 17th-22nd June, the Small Charities Coalition is launching their Big Support Small campaign, where they’re encouraging charities of different sizes to work together to have a powerful impact.

So we thought we would take this opportunity and share some handy tips on how you can best use your resources to speak to your audience on the second most engaged network after Facebook – Instagram.

Let’s start with some juicy stats

  • There are 1 billion monthly active users and 25 million business profiles
  • Users like 4.2 billion posts per day
  • There are 95 million posts per day and 500 million stories a day

And most importantly: it’s your chance to tell your story and reach donors, volunteers and advocates.

Before you start using Instagram

  • Think about your charity’s objectives and who you want to reach
  • Decide on how Instagram will help you meet your objectives and what part of the journey the platform will take your audience on
  • If you have capacity, create a one pager outlining your strategy for Instagram and if you can, add a timeline of events. This will save you time in the long run and help you see if the platform is working for you

Setting up your profile

  • Make sure you always have the latest version of the app – it’s always being updated with new features and will prioritise content which uses them
  • Set up your business account. This will link to your Facebook page and allows you to access additional insights
  • Make sure you use an on-brand Instagram profile picture such as your charity’s logo
  • Your “bio” (the description at the top of your profile) is one of the first things your visitors will see. You have a maximum of 150 characters; use them smartly to let people know what you’re about and give them a reason to follow you. Include who you are and what you do, and be sure to add a hint of personality. Keep it simple. You can also use emojis, as well as add an address and contact number. Make sure you include a link to your website. A special hint: check out Linktree

Instagram stories

It’s all about the “in the moment” experiences on Instagram, which are growing 15 times faster than feed-based sharing. People are now more likely to go straight to your story rather than scrolling through their feed.

Aim to post stories daily if you want to feature before other organisations at the top on the feed.

Stories are great for events and behind the scenes pictures and videos. Your stories are also ‘Discoverable’, which means that people who don’t follow you can see your posts too!

You also get a nice two for one perk, as you can link to both your Instagram and Facebook stories simultaneously – all within the Instagram app.

To boost your reach:

  • Tag partners
  • Use hashtags
  • Share other people’s stories who’ve tagged you in theirs
  • Remember: you can share posts within your story
  • Use as many features as you can to beat those pesky algorithms

You can also include your podcast by sharing it from Soundcloud – so if you do have a podcast, this is definitely worth doing.

Instagram has recently announced that they’ll be introducing a donate button within stories, with no processing fee for donations and the full amount will go to the charity. Another reason why your charity should be on Instagram!

I love this ‘Ask a question’ example from the Woodgreen animal charity:

Instagram stories example

There’s now even a quiz sticker:

Instagram quiz sticker

Image and video posts

We’ve all got stories to tell and there are many ways to express them. We can achieve this through imagery and video, which is especially effective on Instagram.

You can add volunteering stories, share impact stories, share donor stories, case studies, behind the scenes clips and so on.

The beauty with Instagram posts it that you can use various sized images, which won’t get cropped in the feed, unless you want them to of course.

Instagram image post


Experts say you should use high quality photos on Instagram; but it’s sometimes difficult if you don’t have a top of the range mobile phone or DSLR camera. As long as it’s not blurry, people can see exactly what it is and there’s a great story behind it, then post it. It’s all about being “in the moment” and sharing this with your audience.

If you want to use filters on your images, always use the exact same one to create your unique style and to keep your feed looking consistent.

Video use is increasing year-on-year. In 2017, 74% of all internet traffic was video; that’s risen to 80% in 2019. You can only upload videos between three and 60 seconds long in your Instagram feed. Just recently however, Instagram has started to allow users to add longer videos to the feed via IGTV (Instagram TV). These act as a preview to the longer versions which can be watched via IGTV all within the same app. Remember IGTV is vertical, so be sure to film in portrait.

Following hashtags

Make sure you follow relevant hashtags so you can track and engage with content. Especially any campaign hashtags you’ve created, as this allows you to see what others have posted even if they’ve forgotten to tag you.

Instagram following Hashtags

Make sure to like and comment on posts relevant to your charity – this will increase your brand awareness and make you visible to those who don’t know about you. Your profile will be recommended to other users too.

And remember…

The more comments you get, the more likely your post will appear in your followers’ timeline and search feed. This will help you reach more people. It might mean that you appear in the search feed of people who don’t follow you; they could then see your post and may choose to visit your profile and follow you as a result.

Basically, engagement = more eyeballs in the search feed.

Use insights

You can use insights to help you see when your followers are most engaged. Tailor your content to these times of day, and think about who your audience is most likely to be. People also generally go on social media during the commute to and from work and lunchtimes. Also think about when they’re at home in the evening and weekends. More people are now using their phones whilst watching TV or simply hanging out.

I’ll leave you with some final tips

  • Posts that include another handle gain 56% more engagement – don’t forget to tag people or organisations who are relevant to your content
  • Posts with at least one hashtag gain 12.6% more engagement – incorporate all appropriate hashtags into your post
  • Posts with a location receive 79% more engagement – try and include one wherever possible
  • Photos see more engagement than videos on Instagram.

We want to share your incredible work and amazing successes through Giving Tuesday.

Giving Tuesday is all about you, our partners. Without you, Giving Tuesday wouldn’t exist.

We want to use Giving Tuesday to share the incredible work you do and to encourage more people to support amazing causes.

To help us do this we are launching a Giving Tuesday photography competition for our partners.

Please share photos that show your work, your Giving Tuesday activity, or your successes.

This Giving Tuesday Partner Photography Competition is open to Giving Tuesday Partners that have provided photograph(s) to the Giving Tuesday team via campaigns@cafonline.org by Friday 28th June 2019.

The technical stuff – please read the competition’s full terms and conditions below.

Photo must be high resolution (at least 795 x 300 pixels and at least 72ppi, and preferably 300ppi or more) and you must be the copyright owner – see some photos below that show the required quality.



The legal stuff:

Giving Tuesday Partner photography competition

We’re giving all our Giving Tuesday Partners the chance to win a £100 donation to their chosen cause in our Giving Tuesday Partner photography competition.

We would like to feature photographs showing the work you do through our Giving Tuesday campaign materials and channels including our website, printed collateral and social media channels.

Simply send us 1 (or more) photograph(s) demonstrating either your Giving Tuesday activity or your usual charity work to enter the competition and to be in with a chance of winning the £100 donation.

Photographs should be at least 72ppi, and preferably at least 300ppi.

Read the prize draw terms and conditions

Giving Tuesday Partner Photography Competition (the “Giving Tuesday Partner Photography Competition”) Terms and Conditions

1. The promoter of this Giving Tuesday Partner Photography Competition is the Trustees of Charities Aid Foundation of 25 Kings Hill Avenue, Kings Hill, West Malling, Kent, ME19 4TA (registered charity number 268369)(“CAF”).
2. Entry into this Giving Tuesday Partner Photography Competition will be deemed as acceptance of these terms and conditions.
3. Who can apply: this Giving Tuesday Partner Photography Competition is open to Giving Tuesday Partners that have provided photograph(s) to the Giving Tuesday team via campaigns@cafonline.org by Friday 28th June 2019. (UPDATED)
4. Employees or agencies of CAF group or any of its subsidiaries or their family members or anyone else connected to this Giving Tuesday Partner Photography Competition shall not be permitted to enter it.
5. There is no entry fee payable to enter into this Giving Tuesday Partner Photography Competition.
6. To enter, an entrant must:
a. Have signed up to be a Giving Tuesday Partner before Friday 28th June 2019 (UPDATED); and
b. Provided at least one photo to campaigns@cafonline.org by Friday 28th June 2019 (UPDATED).

7. Maximum of 3 photograph entries per entrant available for this Giving Tuesday Partner Photography Competition. CAF accepts no responsibility for any taxes, duties, costs or other fees payable as a result of participation in this Giving Tuesday Partner Photography Competition.
8. CAF reserves the right to disqualify any entrant without notice if it has reasonable grounds to believe the entrant has breached any of these terms and conditions.
9. CAF will select a shortlist from all qualifying entries by Friday 5th July, 2019, with the winning entry being selected by a panel of judges by Friday 12 July. (UPDATED)
10. CAF will notify the successful entrant via email contact details as provided when submitting the photograph(s) for entry in to the Giving Tuesday Partner Photography Competition. CAF will ask the winning entrant to nominate an organisation to receive the £100 donation.
11. Subject to successful validation of the nominated charitable organisation, conducted by CAF, CAF will credit the £100 donation to the chosen organisation by Wednesday 31 July. CAF will provide the winning entrant with confirmation on this completion. (UPDATED)
12. The prize and/or the donation are non-exchangeable and non-transferable. No cash alternative for the prize and/or the donation will be offered.
13. No responsibility can be accepted for entries not received for whatever reason. CAF cannot enter into correspondence with entrants which experience difficulties with entering online.
14. CAF reserves the right to cancel or amend this Giving Tuesday Partner Photography Competition and these terms and conditions without notice.
15. CAF’s decision in respect of all matters to do with this Giving Tuesday Partner Photography Competition shall be final and binding.
16. CAF may invite the successful entrant to take part in the promotional activity in relation to this Giving Tuesday Partner Photography Competition (including using his/her charity name in any marketing materials published by CAF both in paper and online) but the successful entrant shall have the right not to take part in such activity.
17. Personal data supplied during the course of this promotion will only be processed as set out in CAF’s Privacy Policy.
18. To the maximum extent permissible by law, CAF accepts no liability for any damage, loss, injury or disappointment suffered by any entrant entering this Giving Tuesday Partner Photography Competition. CAF is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment or software, failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet, telephone lines or at any web site, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer or mobile telephone related to or resulting from participation in this Giving Tuesday Partner Photography Competition. Nothing shall exclude CAF’s liability for death or personal injury as a result of its negligence.
19. This Giving Tuesday Photography Competition and these terms and conditions shall be governed by English law and any disputes shall be subject to the exclusive jurisdiction of the English courts.
20. If any provision of these terms and conditions become or are invalid, illegal or unenforceable in any respect under any law, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired.
21. For more information on this Giving Tuesday Partner Photography Competition, please email campaigns@cafonline.org.

Copyright and permissions

22. For the purpose of this section on copyright and permissions, ‘image(s)’ includes image meta data and any written captions or other text submitted with the image(s).
23. The entrant, or their representative submitting images on their behalf, must be the copyright holder or have permission from the copyright holder to submit images to the prize under the terms and conditions specified here.
24. Copyright holders retain copyright in their work.
25. Copyright holders grant to Giving Tuesday UK / CAF a non-exclusive, worldwide, irrevocable right to copy, adapt, distribute, perform and use their submitted images in any media (including social media, online and print):
in connection with the operation, promotion and/or description of the prize for a period of 3 years from submission
for shortlisted and winning entries only, on a perpetual basis in connection with the prize (as described above) together with use for merchandising purposes and for any uses connected with the CAF / Giving Tuesday UK and the campaign’s charitable mission to celebrate and encourage giving in all its forms.

26. The above licence will be royalty free.
27. The entrant, or their representative submitting images on their behalf, warrants they have all third-party permissions and releases, including patient consent if relevant, necessary to have taken the image and to have submitted it to the competition in accordance with these terms and conditions.
28. The entrant, or their representative submitting images on their behalf, warrants that any material submitted is their own original work and does not infringe the copyright or any other rights of any third party. If copyright or any third-party rights are infringed by any material provided by an entrant, then the entrant will take full responsibility for this. CAF accepts no liability for any breach of copyright or any third-party rights by an entrant or arising from a breach of this warranty.
29. Please note that if you submit images or videos that have captured any individuals or their personal data, you confirm that you have the appropriate permission in place from those individuals to use their personal data in this way. You also confirm that you are compliant with relevant data protection legislation in the UK.



It’s a tale as old as time – something happens to you or a loved one, which then inspires you to set up a charity that can help others experiencing the same thing.

The point is every charity starts with a story. But telling and sharing stories can become less and less of a priority when you are a small organisation that is just concentrating your efforts into staying afloat.

And while an emotional appeal can be effective, so is keeping your supporters engaged throughout your journey and showing them not just what and how you do things, but also why.

So whether you have been hired to write stories on behalf of a charity, or you are part of a leadership board that is desperate to get stories of your beneficiaries out there, here ten practical tips you can follow.

1   Develop a culture of storytelling within your charity

This won’t happen overnight, so start small…

  • Find allies within your charity.
  • Encourage others to celebrate success – what’s in it for other teams in your organisation? It gives them social currency and makes them look good.
  • If you are a writer, involve yourself with different teams, go to team meetings, gather useful information and most of all make yourself known.
  • Host storytelling summits/workshops where people can share updates on their projects.

2   Put processes in place

A good idea can’t work if it isn’t supported with the right processes. If you want people to approach you with stories, outline what a good story would look like. Ask people for visual queues as well, including photos and videos.

If you have stories already, you can set up a focus group or carry out an audit to see which stories are effective and which ones you should tell less of.

3   Get buy-in from your CEO and board

The importance of storytelling is a message that needs to come from the top down. This can start from simply encouraging your leaders to tweet from the industry events they go to.

You could also gather data (Google Analytics for instance) on how well your stories are doing on your web page/social media and show your CEO and board just how much impact you can make with words.

4   One size doesn’t fit all

Where appropriate, start with a blank slate with your content. Listen to the story first, and then think about the best format for it. The same format cannot work for every story.

5   Telling stories isn’t just about case studies…

You don’t have to just stay in the comfort zone of case studies when you are telling stories. Ask your beneficiaries to takeover your social media channels, and inspire them to take part in user-generated content. Be creative.

6   Think creatively around anonymity

For charities that start from a point of keeping their beneficiaries safe and anonymous, it can be tough finding ways to shout about the good work you do in supporting them.

But there are ways around it; for instance, if you are a youth charity or one dealing with vulnerable people, you can encourage beneficiaries to share works of art like poetry, spoken word, etc. It will show personality and variety.

7   Don’t be afraid to make mistakes

Easier said than done. But mistakes do happen, (or you might not get the results you anticipate straight away), and what can soften the blow is knowing you have the support of colleagues and other teams who are aware of what you are trying to achieve.

Protect yourself by spreading the word around your organisation (see tip number one about finding allies).

8   Remember, your staff are also your audience

Make use of the intranet and internal newsletters to update and inspire your staff. This will make them feel part of something bigger and can also encourage them to share those stories with their networks.

9   Have story champions across your organisation

If you have people that share your vision of telling stories, you can foster those relationships and encourage them to fight your corner.

10   Take care of your storytellers

If you are speaking directly with a beneficiary, make sure your subject is ready to tell their story. Then, share the content with them first and make sure they are comfortable with what is being published and where.

Shock, tears, laughter – it all serves a purpose

Whether it’s an event that turns your life upside down, a long journey with illness, or seeing a family member or a close friend go through something that you desperately want to help with – there is always a catalyst that leads to an action, and your stories can serve that purpose.

After all, a good story can shock you, make you cry, make you laugh. Every single charity has used a story to put down roots, so why not help those roots grow?

We are spending today Giving Thanks for the wonderful Giving Tuesday we all enjoyed yesterday.

Thank you to each and every one of our thousands of partners who put so much time and effort in to making Giving Tuesday an incredible success. We were the top trend on Twitter again all day and gained media coverage in lots of the major news outlets, including BBC Online, The Guardian, Huffington Post, The Sun, The I Newspaper, Daily Mirror, Mail on Sunday, Telegraph, Financial Times and many more!

Thank you to everyone who Tweeted, posted, shared and liked Giving Tuesday messages on social media. We hope you achieved what you wanted to with the day and enjoyed it too.

Thank you to all the celebrities out there who used their voice to talk about wonderful charities; some of the big name supporters include Victoria Beckham, Stephen Fry, Cara Delevingne, Richard Branson, Jack Whitehall, Gillian Anderson, Sir Patrick Stewart and even Miss Piggy!






And a massive thank you to everyone who did something on Giving Tuesday to support a charity. Thank you for donating, campaigning, raising awareness, and volunteering for your chosen cause. You make Giving Tuesday what it is and for that we are eternally grateful.


Here in Giving Tuesday HQ, we are going to spend the next few days winding down from the Giving Tuesday buzz and collecting as much information as possible about the results to share with you. We’d love to hear from you about how your day went. We will be sending out a short survey in the next couple of weeks, but if you’d like to get in touch with any headline stats, we’d be delighted to hear about them. Contact campaigns@cafonline.org to let us know.

Thank you!

It’s finally here. All the long hours of work, all the crazy fundraising ideas, the many brain-storming and staff-engagement sessions all come down to this – the global day of giving.

Giving Tuesday would not exist except for the efforts of all of our amazing partners and so we want to let you all know some of the big activities that are happening in real life and on social media this Giving Tuesday.

The BT Tower in London will be showing Giving Tuesday messaging on the day – sharing the message far and wide.

Radley will be releasing a Giving Tuesday dog walking bag with a portion of the proceeds going to the Dogs Trust. This partnership has raised £50,000 for the Dogs Trust since 2016.

Thomson Reuters will be showing a Giving Tuesday video on their Jumbatron in Canary Wharf (24th until 29th November) – making your work commute just a little nicer.

RBS will be matching their staff payroll giving and promoting Giving Tuesday to over 1.5 million MyReward customers. Last year RBS created an additional £470,000 of funding for the charities and good causes that their employees and customers care about on Giving Tuesday.

PayPal will be matching funds, through their PayPal Giving Fund, up to a total of £50,000 on the day. Match-funding can make an incredible impact, especially on smaller charities.

ASOS are using their social media prowess to talk about the work of the ASOS Foundation and will also be hosting an event at ASOS Head Office at Greater London House in Camden to raise awareness of youth homelessness and the work the ASOS Foundation are doing with its charity partner Centrepoint to combat the issue.

Giving Tuesday is a global day of giving, after Black Friday and Cyber Monday as a day to give back and do good. If you want to be involved in next year’s Giving Tuesday, please do drop us an email on campaigns@cafonline.org and we can help with you planning for Giving Tuesday 2019!

Action for Happiness is a small charity with a big vision – a vision of a happier, kinder world.

This Giving Tuesday Action for Happiness is launching its Do Good December Kindness Calendar to help everyone spread a little bit more kindness this festive season.

The December Kindness Calendar has suggested daily actions for people to do throughout the month of December, including ‘Give kind comments to as many people as possible today‘, or ‘Share a happy memory or inspiring thought with a loved one‘.

The approach taken by Action for Happiness has been backed by independent scientific evidence as a technique that really works and can transform lives.

“We’re launching our new December Kindness Calendar on the day – to help people everywhere keep Giving Tuesday’s amazing spirit of kindness alive throughout the festive period.”

Mark Williamson, Director at Action for Happiness

Mark Williamson, Director at Action for Happiness said: “Action for Happiness is delighted to support #GivingTuesday which is the perfect fit with our mission.

“We’re launching our new December Kindness Calendar on the day – to help people everywhere keep Giving Tuesday’s amazing spirit of kindness alive throughout the festive period. Please join us, spread the word and help bring more happiness to others this Christmas.”

The calendar is available as a PDF to print or as an image to share, which incidentally is the action for the 1st of December! The December Kindness Calendar is also available in 13 other languages including Arabic, Catalan, Japanese and Russian – there really is no excuse not to get involved.

As the Dalai Lama, Patron of Action for Happiness, said “Happiness is not something ready made. It comes from your own actions”.

Written by ShelterBox

ShelterBox is a charity that delivers practical emergency aid to families who have lost everything because of natural disaster or conflict. 

We aim to provide safe shelter as quickly as possible, and the tools that will help communities to rebuild.

Our global network of supporters, staff and volunteers make it possible to deliver aid to some of the most remote communities in the world.

Most recently, we’ve been delivering tents, mosquito nets and water filters to Indonesia, in the wake of the devastating earthquake and tsunami at the beginning of October.

Giving Tuesday is a moment of conscience and celebration that brings fundraisers together. 

ShelterBox is a very family-focused organisation, so we love the idea of becoming part of a global tribe of charities, all visibly working together on the same day.

“Giving Tuesday is a moment of conscience and celebration that brings fundraisers together.”

Our campaign in Syria

On Giving Tuesday we’ll be sharing the story of a Syrian father and his children. Their experience really shows the impact our aid can have on families who’ve lost the security and stability of home.  

Syria is one of our longest-running operations and the need there is only increasing. The income raised from this campaign will help us respond to crises in Syria and around the world, quickly and efficiently, putting us in good stead for 2019.

For our Christmas appeal we’re hoping to raise £250k to support our disaster relief efforts around the world.

It’s our most important planned campaign of the year, and to achieve this steep target we need as many ways to reach supporters – existing and new – as possible.

Giving Tuesday falls in the middle of the campaign so it’s a great moment to share the story of one of the families we have helped.

Being part of Giving Tuesday means that together we can spread the word about ShelterBox, highlight our work in Syria and encourage people to give a donation that can bring warmth, protection and hope to families worldwide.

Click here to read more about the Shelterbox Christmas appeal.

A cold refreshing brew tastes even better when you know it’s for a good cause.

And this year, our social enterprise partner Brewgooder are inviting beer drinkers turned philanthropists to help raise money for clean water on Giving Tuesday.

Our newest partner are on a mission to provide a million people with clean water access all through the power of beer, and are using the day as a boost for their new festive campaign Jingle Wells.

Launching November 26th on Crowdfunder.co.uk, Brewgooder are asking drinkers to help them crowdfund the repair of 12 broken wells across Malawi and turn on the clean water for thousands of people.

In return, they will be offering rewards for participation include limited edition Christmas jumpers, festive gift cards, t-shirts, and of course plenty of their award winning craft lager.

Why Giving Tuesday?

“Our drinkers have already helped us impact the lives of thousands but we hope to continue the momentum into 2019 – what better way to do that than through a global platform that can help us raise the awareness of our mission.”

James Hughes, head of brand and marketing at Brewgooder

Speaking about their decision to join Giving Tuesday, James Hughes, head of brand and marketing at Brewgooder, said: “We decided to launch Jingle Wells slightly earlier to ensure we were live for Giving Tuesday, as the day ties in very well to the campaign.

“Our drinkers have already helped us impact the lives of thousands but we hope to continue the momentum into 2019 – what better way to do that than through a global platform that can help us raise the awareness of our mission.”

Long-lasting impact

Since commissioning its first official project back in November 2016 the social enterprise has helped impact the lives of almost 40,000 people through access to clean water by fully and co-funding dozens of projects in Malawi.

And in its first two years, the social enterprise distributed almost £50,000 to its water charity partners, which include the One Foundation, Nora Docherty Foundation and Water Wells for Africa.

The social enterprise leads projects that include borehole drillings and repairs, school feeding and sanitation systems, water access for mother and baby clinics, as well as capacity building for local communities on how to manage their water effectively.

In addition, the Brewgooder operates an Office Beer Club, partnering with over 100 companies who receive Brewgooder beer each month and make significant social impact by doing so.

The purchase of each case helps to provide one person with clean drinking water for a minimum of 5 years.

Visit Brewgooder for more info.