Amazing news from PayPal for this Giving Tuesday. PayPal will be doubling donations received through the PayPal fundraising page and the PayPal App, up to a maximum of £50,000 total matching donations on the day.

Donations through PayPal’s fundraising page and app are received and delivered by PayPal Giving Fund UK.


Any of the 150,000 charities available in the PayPal Giving Fund directory can benefit from the donations match this Giving Tuesday, and charities that aren’t available can apply to enrol with PayPal Giving Fund.


The details: The donations match will start at 00:01 GMT on Tuesday 27 November 2018 and will be in effect until they reach their match limit of £50,000 or at the end of Giving Tuesday, 23:59 GMT on Tuesday 27 November 2018. The match only applies to donations received through the PayPal fundraising page or the PayPal App. It doesn’t apply to donations made using PayPal on websites or platforms. The offer is limited up to £5,000 per benefitting charity and up to £1,000 from a single donor. Terms and conditions.

Joining forces with an iconic British fashion brand that celebrates dogs has been a match made in heaven for charity Dogs Trust.

The charity is teaming up with Radley London for the second year running in time for Giving Tuesday, hoping to smash the £50,000 total raised since 2016 through cashless donations and a limited edition line of backpacks and coin purses.

Designed by dog lovers for dog lovers, 15% of the sale price of the collection goes back to Dogs Trust to help the 15,000 homeless hounds cared for by the charity every year.

Speaking about the partnership with the charity, a spokesperson from Radley said: “This enabled us to communicate a new, emotive story post the promotional stance during the Black Friday period. Capturing Radley’s customers love of both the brand and their dogs, with the opportunity to give back to charity during the festivities.”

In addition to the product flying off the shelves, the launch of the partnership on Giving Tuesday reached over 88,000 people within 24 hours on the Dogs Trust Facebook page, and helped increase staff motivation and customer engagement at an important time of year.


Giving Tuesday is a global day of giving, a day to do something for charities. You can give your time, give some money, donate something, buy something, or campaign for something. Giving Tuesday is one day to make a world of difference and we’re asking you to do something!

If you haven’t already got your Giving Tuesday ‘something’ planned, here are 10 last minute ideas to help you make a difference! Don’t forget to share your ‘something’ on social media and use the #GivingTuesday hashtag.


1. Browse wish lists. Lots of charities create wish lists on online shopping portals or on their own website, for items that they need. ‘Tis the season – buy something for a charity.

2. Support your favourite charity or discover a new charity. Find out what your favourite charity or newly discovered charity is doing for Giving Tuesday, get in touch with them to see how you can support them. You can search charities by area and cause on the Charity Commission website.

3. Shop more. There are lots of online shopping portals that make a donation to charity with every purchase, like Giving Tuesday partner Give As You Live. There are alternative portals listed here.

4. Buy some food. Contact your local foodbank and ask if they are running low on particular items, pick it up the next time you are out doing your food shopping and drop it off at the foodbank.

5. Find a campaign and write to your MP. Lots of charities need your support in raising the profile of issues that face their service users. It only takes a few minutes.

6. Give some money. Make a donation to your favourite charity. Even better, make a regular donation by setting up payroll giving through Give As You Earn or a direct debit.

7. Charity Christmas cards. Buy your Christmas cards from a charity shop this year, or donate the cost of the cards and postage to the charity instead. Remember to let all your friends and family know via text message if you’re not sending cards this year – you don’t want to disappoint Aunt Molly!

8. Give a charity gift. Give a charity gift this year as a present, it can be anything from seeds & tools, a school pack, a kitchen starter pack, to a village well! Lots of charities such Concern, Trócaire and Save the Children have lots of charity gifts to chose from.

9. Buy Fairtrade. Buy a gift that directly supports people in need. Lots of charities and retailers offer fairtrade items for sale, this can be anything from jewellery, food, children’s toys to homeware items.

10. Talk about Giving Tuesday. Tell your family and friends about Giving Tuesday, challenge them to do something on the day. Together we can make a world of difference. #GivingTuesday


A sense of belonging and a part to play in the local community – that is what one of our newest Giving Tuesday partners is helping to achieve for people with learning disabilities.

PiP (Pursuing Independent Paths), a small grassroots organisation based in West London, is joining our campaign this year and hoping to raising £10,000 to support their education and training work for adults with learning disabilities and autism.

To do this, the charity will be asking schools, companies and community groups to wear their favourite T-shirt, share their photos using #TShirtTues, and then donate or collect funds for the campaign.

Alongside this they’ll also be running a #BeLikePiP social media campaign every day until Giving Tuesday, with photos and videos from their students at PiP – telling the world how inspiring and brilliant people with learning disabilities are and how they can be active participants in their communities.

Danielle Taylor, Fundraising and Communications Manager at PiP, said: “Our students are brilliant and we want to share that with the world. What better way to do this than with the global day of giving on November 27th. Being able to sign up as a Giving Tuesday partner provides a fantastic platform for us, and it’s a fun way of getting involved in something so much bigger.”

She added: “Half of our funding comes through voluntary contributions. So it is especially important for us to keep raising awareness, and keep shouting about the inspiring lives and achievements of our students. Everyone should #BeLikePip and support our students on #TshirtTues.”

PiP’s Giving Tuesday campaign is running alongside the charity’s ‘Beanstalk’ appeal, a campaign to raise £1million to cover the costs of a new site due to growing demand for the charity’s services and an oversubscribed waiting list.

The charity supports around 60 people, but the organisation says their premises are no longer suitable to cater to their beneficiaries’ varying mobility needs or fully fulfill the organisation’s training goals.

PiP supports students in learning how to live independently, as well as offering literacy and numeracy training, preparation for employment, and travel training.

Fluidity, flow, slow and steady breathing is this year’s Giving Tuesday theme for one of our charity partners.

In the run up to November 27th, our Scottish-based partner Renew SCIO, are raising funds to support Park Rangers Widows and Orphans Project (PRWOP) in DRC (Eastern Democratic Republic of Congo).

They plan to do this by hosting two yoga events, on November 3rd and 24th, and asking people to donate to their campaign to provide children and families with a clean source of water.

The PRWOP project, which assists widows and orphans of Park Rangers by providing goods, equipment and job training for the women and enables access to education for the children, will also be using the funds to help some of the orphans at risk from dropping out of school and enable older kids to finish vocational training they started in the first half of the year.

Speaking for the charity the Chairperson of Renew SCIO said: “Our ethos is ‘together we can make a difference’ because, at a local, person-to-person level, that’s what we’re about, helping the widows to help themselves and each other. Giving Tuesday gives us the opportunity to reach a wider audience at the same time as participating in a really positive, global event to raise awareness of good causes. We love the message and the vibe of GT and get a real buzz telling people about it! It’s good news and serves a good purpose.”

She added: “The public events are fun as it’s a way for people to do something good for themselves and help others at the same time. To the women and children the support really does make a world of difference. So for this Giving Tuesday please make a donation, share our information, come along and help to make their hopes a reality.”

To donate, visit

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Big organisations have the potential to make a big impact on society by encouraging their employees and customers to give back.

And our founding partner and host for this year’s launch event, RBS, pulled it out of the hat for Giving Tuesday 2017, helping to create an additional £470,000 of funding for the charities and good causes that their employees and customers care about.

Showing their support for the fourth year running last year, the organisation emailed over 1.5m customers with a My Reward account, asking them to donate their reward points for charity donations on the day.

They also asked their employees to sign up to or increase an existing Payroll Giving instruction, and incentivised them by giving those individuals who took up the offer a £125 charity donation for their charity of choice.

In addition, they engaged with c.70,000 employees, asking them to make a pledge and share what they’re planning for Giving Tuesday by posting ‘Unselfie’ selfies on the company’s employee platform.

RBS’ contribution to Giving Tuesday has been instrumental and fantastic for our campaign and we can only imagine what the organisation will come up with this year!

Homelessness is a year-round issue, but one day can still be very powerful.

For Big Issue, which offers homeless people, or those at risk of homelessness, the opportunity to earn a legitimate income, Giving Tuesday was a chance to raise vital funds and reach tens of thousands of people.

The charity got involved in the campaign last year by coordinating activities to galvanise their supporters.

They did this by launching their first ever Thunderclap – a way to get lots of supporters to post the same message at the same time on social media – and as a result got 140 supporters to post a tweet or Facebook post to share their messaging, reaching 650,000 people.

And with the help of eager volunteers, the charity coordinated two station collections in London on the day, collecting over £1,600 in spare change.

The funds raised will help the charity support their work helping Big Issue vendors rebuild their lives and reintegrate into mainstream society.

Speaking about the day, a representative said: “This year was my first #GivingTuesday working for a charity and I had a blast. We are so thankful to everyone who got involved by giving their money, their time and their social media posts.”

In this guest blog, The Institute of Fundraising share how to engage your regular donors and the public this Giving Tuesday.

Giving Tuesday has become something of a household name in the UK in the last few years. Starting off in the US, the movement has grown internationally. It holds the world record for the most amount of money donated online in 24 hours, raising over £50 million globally last year through PayPal alone.

Any charity can become a partner of the campaign and get involved with Giving Tuesday on 27 November 2018. It’s a great opportunity for any charities to build on the momentum, ride the Twitter trending wave, and inspire people to give to your cause. But rather than ask for more donations, has your charity thought of other ways to engage the public and your regular donors?

At the Institute of Fundraising we’ve come up with a quick list of ideas to help improve your donor experience on Giving Tuesday.

What can your charity do on the day?

Make it personal

Simply saying thank you to your donors is an effective way of letting them know that you value their support, but it has the potential to do a lot more in the relationship between donor and charity. Have you thought of ways to make the message really connect with the donor?

Take for example Innovista, the community faith charity, who ran a fantastic campaign last year to celebrate reaching a landmark level of donations and enabling them to train 1,242 community leaders. To say thank you, Innovista created personalised one-take videos on smartphones for 88 of their most loyal supporters; from big trusts to £10 a month donors. Despite not asking for any response, 20 supporters replied. One wrote: “This is brilliant and brought tears to my eyes!” Another wrote: “You guys at Innovista are just the best at making your supporters feel valued.”

By putting their donors at the centre of their work and making them feel appreciated, Innovista created even stronger bonds with their existing supporters.

Charities can use Giving Tuesday to celebrate their key achievements together with their donors and potentially inspire them to give even more in the future.

Here are some tips for a great thank you:

Address the supporter by their name

Reference the campaign they donated to

Explain what their funds will be used for

Sign off using a member of staff’s name

And don’t include another appeal

Show them that their support really makes a difference

In the case of ActionAid UK, they used the end of one of their international projects to connect donors with sponsored children. The ActionAid team took individual photos of the children holding a board that featured a thank you and goodbye message. Rather than focus on the sadness of the project ending, the focus was on the impact the supporter made during that time – a touching gesture towards the long-term supporters of the charity.

We can take lessons from this to take our donors on a journey – share our achievements, but also show them what we still need to accomplish.

Create a brand new experience for Giving Tuesday supporters

Giving Tuesday might only last 24 hours, but its impact can be felt long after.

Your work on Giving Tuesday will attract new people to your cause and it’s not uncommon for people to donate multiple times during the day to different charities. But just because someone has donated to you or followed you on social media it does not mean they know enough about your work. Make them feel part of the charity and reaffirm that they made a great choice when they donated by planning a supporter experience just for those donors attracted by Giving Tuesday.

For more inspiration on how to craft an excellent journey, take a look at the Donor Experience’s full recommendations.

There are loads of inspiring ideas out there and the ones outlined aren’t compulsory, but hopefully will give you some starters to help you get a great donor experience in place ahead of Giving Tuesday – and throughout the year. For even more case studies and further information on how you can get involved in Giving Tuesday, go to


The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. To find out more about their work championing the fundraising community and their membership base of 600 organisational members and over 6,000 individual members, see their website

Image: Innovista: Winners of Best Donor Experience Award at the National Fundraising Awards 2018

Making time to showcase amazing charity work during the busy run-up to Christmas can be difficult to do. But it is all hands on deck for our partners at the Royal Orthopaedic Hospital Charitable Fund (ROH), with their volunteers planning to come out in force for this year’s Giving Tuesday.

Sporting their Giving Tuesday t-shirts, volunteers from the charity will be hosting a bake sale, a festive photo booth, and Christmas stalls to raise awareness and funds.

The team has also teamed up with their local ASDA store in Barnes Hill to organise a Charity Bag Pack, where they will have the chance to meet local people and share more information about the organisation.

Speaking about the event, Membership & Fundraising Officer Elaine Chapman said: “As a small charity, Giving Tuesday is a really important event in our yearly calendar. It gives us the opportunity to shout about the work we do, raise money and say thanks to all of our supporters.”

Last year, the charity took time to recognise doctors and nurses who work through the festive period to care for patients.

Launching an appeal in the lead-up to Christmas, the team raised over £1,500 through fundraising events to treat hospital staff to a special Christmas meal and small gifts.

Elaine added: “Last year’s appeal really helped spread some festive joy and made the staff feel appreciated for their care and compassion. Giving Tuesday was really important in helping make this possible.”

ROH delivers vital research to help develop new treatments for rare cancers and bone and joint problems.

The organisation is involved in ground-breaking innovative treatments that aim to help restore independence, reduce pain and save lives.

Peace Partners is delighted to be taking part in this year’s Giving Tuesday campaign. The campaign is a global initiative that supports charities to raise money for their favourite causes. This year, we are raising money for The Food for People programme, the flagship initiative from The Prem Rawat Foundation (TPRF), through our #givealatte for #givingtuesday.

To support this cause, Peace Partners is asking donors to donate the price of a coffee when you buy a coffee. It’s really simple and every penny will go towards providing nutritious meals for children and elderly people in Ghana, Nepal and India.

The Food for People programme was established in 2006 with the opening of a facility in Bantoli, India, which provided daily meals for residents of a number of local villages. Since its inception, the programme has gone from strength to strength, and today its support has extended to communities in Ghana and Nepal.

This year, Giving Tuesday is on the 27th November. You don’t have to wait until then to support this worthy cause, just text GALA03 plus the amount you want donate (e.g GALA03 £3) to 70070 to donate the price of a coffee, cup of tea or any drink and let us know by using #givealatte when you’ve donated. Your donation, no matter how small, will make a huge difference.