#GivingTuesday Guild

#GivingTuesday partner Guild has put together a special package of its ad-free professional community platform to help charities to connect efficiently with a range of stakeholders.

This #GivingTuesday, qualifying registered charities in the UK and US can access an enterprise version of Guild for free and take advantage of an incredible opportunity to connect with employees, trustees and beneficiaries.

The offer includes expert community building support to help make your charity community a success. You’ll also be invited to join a dedicated community for charity and non-profit professionals on Guild

Guild has put together a run-through of the special #GivingTuesday offer for any interested parties below.

Your charity qualifies for the Guild if:

– you’re a registered charity in the UK or US with a turnover of less than £5,000,000

– you apply between 23rd November and 31 December 2021

Full terms and conditions below.

How do I get started?

Email the Guild support team at support@guild.co – they’ll arrange a personal onboarding session to show you how Guild works and help to set your new community up.

Once you’re up and running you’ll be provided customer success support to get the most out of using Guild for your communities and groups. These benefits are normally only available as part of the Enterprise plan, so are a #GivingTuesday special.

Why do charities use Guild?

Guild makes charity communications much simpler. You can create professional, GDPR-compliant groups, networks and communities to share information and connect the audiences who matter most to you. It’s mobile-first and easy to use and you can be up and running in minutes.

You can create groups or communities for your most important stakeholders, wherever they are. Bring together your trustees, alumni, regional or sector groups, project and campaign working groups. Your community might focus on marketing, grants, fundraising, research or operations. Whatever you need to collaborate on, you can use a Guild community.

What are the advantages of a Guild community?

You can:

– Customise and brand your groups

– Protext stakeholders and audiences with safe, separate GDPR-compliant groups

– Save time by managing multiple communities from a single account

– Keep things organised with separate threaded chats

– Signpost important information with pinned posts

– Raise your charity’s profile with a public group or keep everything private and secure

– Keep improving your results and engagement with simple analytics

– Connect and network with other charity professionals

Giving Tuesday Guild Gift – Terms & Conditions

a) We at Guild are giving something back to charities in the US and UK this #GivingTuesday. A version of Guild’s Enterprise plan, plus customer success support for free.

b) The gift is restricted to US and UK charities and non-profits registered on The Charity Register and/or The IRS Nonprofit Charities Database with a maximum turnover of £5,000,000

c) This offer ends at midnight 31st December 2021

d) Charities needing additional features, or who miss the deadline, should contact us directly – we do offer discounted rates for charities throughout the year.

Feeling inspired? Sign up as a Giving Tuesday partner here

Giving Tuesday partners Lepra UK talk about one of this year’s most imaginative #GivingTuesday campaigns.

British showbiz and sports stars turn Giving Tuesday into “Giving Shoesday”

A glittering cast of British screen and sports celebrities have put up their favourite footwear for a novel charity auction for one of the world’s leading leprosy charities, Lepra. 

For Giving Tuesday, Lepra, whose patron is Her Majesty the Queen, has attracted shoe donations from a star-studded line-up. They include Jo Brand, Martin Clunes OBE, Dame Judi Dench, David Flatman, Colin Jackson CBE, Joanna Lumley OBE, Dame Helen Mirren, Dermot O’Leary and Sir Tony Robinson.  

Why leprosy?

Many people are unaware that leprosy still exists, and yet for over 7 million people across the world it causes damage to their health, livelihoods and futures.  

600 people are diagnosed with leprosy every day and 50 of those are children.  By raising awareness and fighting the age-old prejudice the disease carries, Lepra aims to provide early diagnosis, treatment and rehabilitation for people affected by leprosy.

About Lepra

Established in 1924, Lepra is a UK-based charity working in India, Bangladesh and Zimbabwe to change the lives of people affected by leprosy.  To find out more about their work, take a look at their website www.lepra.org.uk

Why footwear?

One of the main symptoms of leprosy is nerve damage, meaning people affected are unable to feel pain. This leaves them vulnerable to burns, cuts, ulcers and injuries that can potentially lead to severe damage to fingers, toes, hands and feet resulting in permanent disability. Lepra’s made-to-measure footwear, first created back in 1959, prevents further damage and injury to feet, whilst helping to restore independence and dignity.

Why is Giving Tuesday so important to Lepra?

Back in 2017, as the global day of giving increased its presence, Lepra renamed Giving Tuesday, “Giving Shoesday”. Giving Tuesday helps to shine a light on the amazing work specialist shoe technicians do and highlight how something as simple as shoes have the power to transform a life.

Last year Lepra shoe-technicians travelled over 24,000 miles and created 25,308 pairs of shoes.  A pair of custom-made shoes costs just £6 to make and yet has the power to transform a life forever.

What made Lepra choose an auction?

During their ninety-seven-year history, Lepra have delivered many auctions dating back to the 1960s. In 1979 their Ring Appeal; to raise funds for reconstructive hand surgery, received over 1,000 ring donations, including jewellery from Queen Elizabeth the Queen Mother and other members of the Royal Family.  It raised over £80,000, the equivalent of more than £400,000 today!

The Giving Shoesday auction line-up includes shoe donations from Dame Judi Dench, who played ‘M’ in the James Bond franchise.  She has donated a pair of the size 5 Hobbs black suede court shoes (with a signed photograph) that would turn the head of any MI6 boss. Ex-England rugby star and TV pundit, David Flatman has donated his size 12 Asics trainers; well-used and well-travelled, they definitely belong to an active sportsman! Another donation from Sir Tony Robinson, is a pair of size 6 Karrimor hiking boots, complete with a short hand-written note. Having been worn during the filming of Time Team, they’ve definitely seen some history in the making!

The online auction, hosted by Dawson’s Auction House starts at 12.00pm on Giving Tuesday and runs until 12th December. The auction house has kindly waived their selling fee meaning that 100% of the sale price will go to Lepra.  Click here to place a bid.

Commenting on the auction, Helen Rackham Director of Fundraising for Lepra, said:

“Leprosy is one of the world’s oldest diseases; curable with a course of antibiotics yet devastating if left undiagnosed. Providing custom-made shoes is life-changing for people affected by leprosy; people who face extreme prejudice and discrimination. I am grateful that so many much-admired and recognised personalities have rallied to our cause by supporting our Shoesday event. With so many amazing charitable causes to support, it can be hard to capture the attention of the general public, particularly during a global pandemic, when most people think leprosy no longer exists!”

How can people get involved?

  • Firstly, BID in the auction, or DONATE on Giving Tuesday– every single penny you can give makes a difference.
  • Secondly, sign up to hear more about Lepra’s transformational work and become part of this amazing story. You can take follow them on social media; @LepraUK on Twitter, @Lepra on Facebook and @leprauk on Instagram.
  • Watch and share 2 videos around Giving Tuesday and Lepra’s footwear projects, which can be found here and here

Feeling inspired? Sign up as a Giving Tuesday partner here

Giving Tuesday partners GivenGain explore how past campaigns can help influence future ones ahead of Giving Tuesday 2021 on the 30th November. GivenGain’s Giving Tuesday starter pack is available here.


Lindsay Ndigiwe, Global Fundraising and Marketing Manager

One partner of GivenGain is Thembalitsha, which supports the work of the Thembalitsha Foundation in South Africa. Since 1997, the Thembalitsha Foundation has invested in change by providing healthcare, education and training in South African communities.

In 2019, Thembalitsha ran a Giving Tuesday campaign to support that vital work. They set a simple but clear goal – to beat the previous year’s fundraising total by more than 50%.

GivenGain spoke to the team there about what they learned from the experience.

In the lead-up to Giving Tuesday, how did you promote your campaign to potential donors? 

We focused on social media (Facebook and Instagram) and newsletters (MailChimp). We started planning about 90 days out but our external communications began about 30 days before #GT. In the week leading up to the campaign, we ramped up the frequency to finish strong. 

What did you achieve with the funds you raised through Giving Tuesday? 

The best thing about a general campaign on Giving Tuesday is that the funds are unrestricted. We all know how challenging it is to work with designated funding. The money we raised through our Giving Tuesday campaign last year really helped us fill in any end-of-year gaps that we still had in our budget.

Do you have any tips you would like to share with other charities thinking about creating Giving Tuesday campaigns?

Securing match donors ahead of time made reaching our goal way more achievable. This makes the smaller donations a lot more valuable. 

Also, remember to thank donors as soon as you can. GivenGain sends out custom automated responses, but we sent an additional thank-you with a graphic that we prepared in advance. 

Endangered Wildlife Trust

Tammy Baker, Business Development Officer

The Endangered Wildlife Trust has worked to protect threatened species and ecosystems for almost half a century.

In 2019 EWF decided to hold a 24-hour fundraising sprint for Giving Tuesday instead of a long campaign – and managed to raise record levels.

What sort of campaign did you do for Giving Tuesday?

Our campaign was titled ‘It’s their future too’, focused on protecting and conserving some of our baby animal species. We used some cute fluffy pics of wild dog pups and interviewed the children of some of the staff who work for the EWT to ask them what they think grown-ups should be doing to save the planet.

How did you communicate your Giving Tuesday campaign with potential donors?

We launched our campaign via a mailer to our database the day before Giving Tuesday. We sent out 4 additional mailers on the day, letting people know how far off we were to our target – then finished off with a thank-you mailer the next day with the final amount raised.

What were you able to achieve with the funds you raised through Giving Tuesday?

As with all funds raised for the EWT, the money we raised went to keeping our staff doing what they do best: conservation in action.

Do you have any tips you would like to share with other charities thinking about creating Giving Tuesday campaigns?

I believe our campaign worked because we had a clear and concise message. Focusing on the fluffy baby animals we protect always pulls on people’s heartstrings. We also communicated how far we were from our target several times throughout the day to motivate people to donate.

Whether you’re planning a marathon fundraising campaign like Thembalitsha or a sprint like the Endangered Wildlife Foundation, you can find all kinds of great fundraising tips and resources in GivenGain’s Giving Tuesday starter pack. Head to their Giving Tuesday page to download it now.

Feeling inspired? Sign up as a Giving Tuesday partner here

Giving Tuesday partners Work for Good have put together some helpful tips and advice for small businesses on how they can get involved in Giving Tuesday and get their message out there.

Imagine the impact and incredible change in society if it was actually odd not to be doing good through your business.

The inspirational Michelle Ovens CBE, founder of Small Business Britain and Small Business Saturday UK, has noticed that many small business owners are reluctant to celebrate their acts of giving, suggesting that they felt it would somehow diminish the impact of their kindness.

Many businesses who fundraise for charity through their sales are bashful about this meaningful act of supporting good causes. However, we know if more of us celebrated our giving and philanthropy the more it would become normal and inspire more people and businesses to do good for others.

At Work for Good we believe everyone should be able to turn the work they do into good and be proud of their giving.

Why should small businesses get involved in Giving Tuesday?

Whether your business is fundraising for a charity through your sales, volunteering services or donating products to good causes, you should be proud of it.

A powerful way in the next few weeks to tell the world about your generosity, giving through your sales, social impact, and passion for good causes is to get involved with Giving Tuesday – the global day of giving.

Being part of a global movement that drives positive change, kindness, and philanthropy has multiple benefits and will not only make you feel happier but also prouder of your business.

Getting involved with Giving Tuesday is also great for business.

So whether you are a butcher, a baker or candlestick maker, pulling pints, percolating coffee, selling through Etsy or running a local law firm, using Giving Tuesday’s massive influence is a golden opportunity to amplify the good your business does.

Ideas To Help You Amplify The Good Your Small Business Does.

Highlight the charities’ cause or campaign:

Shining a spotlight on a cause that you care about and taking the time to support the charity alongside your fundraising demonstrates your values and shows your customers and community that you genuinely care. Talk about the impact the charity has and use your platform to inform people of the work they’re doing and why you’re supporting them. Blog posts and e-newsletters are a great way to do this.

Tell Personal Stories:

Giving Tuesday is the perfect time to tell your story and show the people behind your brand.  Telling your story helps to forge emotional connections, let your customers know your personal reasons for choosing to raise awareness for and support a particular cause. This can be very powerful, building loyalty and respect in a way that simply showing images of products or talking about services might not – remember people buy from people.

Become a Small Business Star:

If you are fundraising through your sales this festive season or have plans to, make sure you join the Small Business Star campaign.

It’s easy to get involved, pledge your support to your favourite charity, download the marketing toolkit and tell your customers and clients how your business is making a difference. Use the hashtag #SmallBusinessStar and tag in @WorkforGoodUK – so we can work together to spread the word about the mighty UK small businesses who use their business for good. 

Find out how to become a Small Business Star

Feeling inspired? Sign up as a Giving Tuesday partner here

After such a successful Giving Tuesday, we caught up with one of our founding partners, NatWest Group, to find out more about their #GiveBack2020 campaign.

For #GiveBack2020, NatWest donated over £410,000 to charities that its employees and colleagues support.

What did NatWest Group do for #GiveBack2020?

This was the 7th year we had supported Giving Tuesday, and for us, 2020 was hugely significant given this was positioned against the backdrop of a global pandemic. Recognising the devastating financial impact that COVID-19 had had on the sector, Giving Tuesday provided us a vital platform to highlight the need for our colleagues and customers to give back more than ever before, and help to make it easy for them to support the causes they care about.

We delivered a campaign to promote Giving Tuesday to our colleagues globally, encouraging them to think about how they could #GiveBack2020, and signposting them to our colleague charitable giving programmes, including our three days volunteering leave. We also ran a Payroll Giving campaign to incentivise more colleagues to join this scheme, recognising that establishing a regular income is hugely important for charities. For every new joiner to the scheme, and for existing members who increased their monthly donations, we gave a charity donation of £125. We also encouraged colleagues to use their voice to share the #GivingTuesday message on social media.

For our customers, we engaged with 1.45 million MyReward current account holders, encouraging them to exchange their reward points for a charity donation, and we matched donations up to £50.

How did NatWest Group find #GiveBack2020?

Due to COVID, we had to pause a number of our employee volunteering programs, and with many individual fundraising events also cancelled, Giving Tuesday presented us with that perfect moment in time to highlight other ways our colleagues and customers could give back, be that through donations and volunteering their time. The day was also about shining a light on the charity sector and celebrating the societal value it creates and the lives that these wonderful charities help day in day out.

“Giving Tuesday is one of those moments where we can stop and give back”

What impact will the money raised have?

We’re a really diverse organisation, with colleagues operating in the UK and overseas so our approach is to  support our people to give back to the charities and good causes they are passionate about. We were overwhelmed by the response we received from our colleague Payroll Giving campaign. As a result, NatWest Group donated almost £315,000 to the fantastic charities that our colleagues support each month. Due to the new joiners and increased donations, those charities will see an annual increase in over £300,000 of donations if our colleagues maintain their levels of monthly giving. Through our customer campaign, 11 charities received donations which totalled £292,959, which includes matched funding of £100,000 from NatWest Group.

What’s special about Giving Tuesday to NatWest Group?

Giving Tuesday is one of those moments where we can stop and give back, as well as taking part in a huge global celebration. It helps us shine a light on important causes and support our colleagues’ and customers’ charitable giving. The Giving Tuesday team is fantastic at guiding you through everything with advice and tips. Everything the team provides to their partners makes the whole day really easy and flexible.

Any advice or top tips?

Get involved! If your business has a charity partner, Giving Tuesday is a brilliant opportunity to show your support and rally colleagues around a cause. If you don’t have a charity partner, the flexibility of Giving Tuesday means you can support your colleagues to donate to their favourite charities in all kinds of ways, which is the approach we took. The more people that get involved with Giving Tuesday, the better!

Feeling inspired? Sign up as a Giving Tuesday partner here

Tiny Tickers is a small charity working to improve the detection, care and treatment of babies with serious heart conditions. For #GiveBack2020, the Tiny Tickers team smashed their Giving Tuesday fundraising target of £2000 and raised £6267! But how did they do it?

This Giving Tuesday, 12 babies will be born with congenital heart disease

What was your campaign for #GiveBack2020?

When the pandemic hit, we were sadly forced to pause some of our core activities, such as training sonographers and placing life-saving equipment in maternity wards. However, this did give us the opportunity to extend our family support services and, as 2020 went on, we realised this work was never more needed by our beneficiaries.

Families are dealing with their child’s heart surgery being postponed or moved to a different location, and parents are now separated during appointments and hospital stays with their child. The journey for our beneficiaries has become even more challenging than usual. Through our support work, we help these families in a number of ways.

Part of this support work involves sending support packs to parents who have just found out their baby has a serious heart condition. Starting on Giving Tuesday, we decided to add a special hug button to these packs. The hug button is a little token to let families know they are not alone because the whole heart community is here for them. By donating £10, supporters can send a family a support pack with a hug button.

Thanks to our success on Giving Tuesday, we’re able to send support packs to over 600 families!

A support pack from Tiny Tickers with a hug button

When did you start promoting your #GiveBack2020 campaign on social media?

We started talking about the appeal on our social media about a week before Giving Tuesday. It’s important to put out a few teaser posts to generate interest in the appeal, but not overdo it before the day itself.  

However, we had been planning the day behind-the-scenes months in advance. We’ve learned it’s really important to get the whole team involved as soon as possible and to have our strategy in place.

What’s special about Giving Tuesday to Tiny Tickers?

A case study shared by one of Tiny Tickers’ beneficiaries

Giving Tuesday is a really good opportunity to get everyone involved, from trustees to supporters. Our main way of communicating with our supporters is via social media and #GivingTuesday fits in really nicely with that. It’s also a fantastic chance to get creative with your campaigning.

Why should charities become a Giving Tuesday partner?

We have a great relationship with the Giving Tuesday team. They’ve always been very supportive of our Giving Tuesday appeals by sharing our posts on social media.

Tiny Tickers’ Top Tips

Link your Giving Tuesday campaign to an existing campaign. Last year, our campaign centred around our existing family support work. In 2018, we raised money to place pulse oximetry machines in hospitals, again this was an existing appeal. This way, your supporters will already know about your campaign, so they can get involved straight away.

Set a fundraising goal that your supporters can get behind. Last year our target was £2000 and we really built momentum around meeting it (and then smashing it!) during the day and afterwards. We had a ‘hug-o-meter’ (like a totaliser) on social media so everyone could see our progress.

Get your whole team involved with your Giving Tuesday strategy and make sure that everyone knows their role. Make sure you plan your campaign in advance.

Get your beneficiaries involved. We always choose a few case studies to focus on and they send us photos, videos and quotes.

Stay engaged on Giving Tuesday. Interact with your supporters on social media, try videos, Q+As, updates on your target. As our Head of Fundraising said after our 2018 campaign, ‘We didn’t just schedule and hope. We lived and breathed it.’

Keep in touch after the day. Thank supporters and show them what a difference their support has made.

A Giving Tuesday thank you from CEO Jon and his daughter Zoe

Would you like to become a Giving Tuesday partner? Sign up here!

We had an amazing Giving Tuesday 2019 launch on Wednesday 26th June.

Porter Novelli generously hosted us on their 7th floor terrace overlooking the South Bank. We had incredible speakers including CAF’s chief executive Sir John Low, Porter Novelli’s global CEO Brad MacAfee and Giving Tuesday creator Henry Timms.

We also got the chance to hear from some of our fantastic partners Tiny Tickers, PayPal and Sightsavers.

Guests got the chance to ask questions and gather ideas from our Giving Tuesday ambassadors including RBS and Reason Digital.

It was a wonderful evening with lots of heart-warming stories and inspirational ideas.

If you were not able to join us, please use the links below to check out the recordings from the event.


Sir John Low – CAF Chief Executive

Brad MacAfee – Porter Novelli Global CEO

Henry Timms – Giving Tuesday Creator

Jon Arnold – Tiny Tickers Chief Executive

Sarah Fleming, Senior Commercial Manager in the Charity and Financial Inclusion team at PayPal

Corinna May – Digital Fundraiser at Sightsavers

Full recording


Many charities struggle to find enough volunteers to help out over the festive season.

The local volunteering centre in Sutton sought to tackle that issue by launching a Giving Tuesday campaign that highlighted ways people could give back to their community in the run up to Christmas.

The team at Volunteer Centre Sutton (VC Sutton) also decided to use Giving Tuesday as a launching pad for an advent calendar, to reveal a new volunteering role from a different voluntary organisation every day in the run up to Christmas.

“Both our Giving Tuesday campaign and the advent calendar that followed offered potential volunteers a huge range of opportunities to choose from. It’s the first time we have run this promotion and we were inundated with requests by the end.”

Jo Dawson, marketing and digital media coordinator at Sutton Volunteering Centre

Showcasing a range of opportunities

Prospective volunteers could choose from a range of opportunities, from helping out with a Christmas Day Dinner for young people who have recently left care,  to giftwrapping and raising funds for Sutton Shopmobility, a charity providing equipment for hire for people with mobility issues.

Young carers are treated with gifts

Speaking about the campaign, Jo Dawson, marketing and digital media coordinator, said: “I knew that Giving Tuesday was an important event in the sector and it seemed like a great opportunity to promote volunteering as a way of giving time. Both our Giving Tuesday campaign and the advent calendar that followed offered potential volunteers a huge range of opportunities to choose from.”

As a result, the centre saw an amazing engagement rate from existing and new supporters, with one of their Facebook posts being shared multiple times and reaching over 3,000 people.

The team were also able to grow their audience, increasing their newsletter subscribers by 26% through the campaign.

‘Inundated with requests’

Talking about the planning behind their Giving Tuesday campaign, Jo said: “We contacted all our organisations with newsletters as well as putting the call out on social media. We asked them to let us know about any short-term volunteering opportunities over the festive period, as well as any longer term opportunities that they wanted us to include in our advent calendar.

“It’s the first time we have run this promotion and we were inundated with requests by the end. It was fantastic to be able to highlight the range of voluntary sector organisations and the range of opportunities in Sutton.

“We also used Giving Tuesday to highlight the many local giving schemes that were taking place such as the Christmas shoebox appeal run by Sutton Night Watch.”

Jo added: “I think it was important for us to show the range of opportunities out there. And there are flexible opportunities too, where people don’t have to commit too much of their time.

“We can talk to potential volunteers, find out what interests them and what skills they want to use, how much time they can commit and find them the ideal role. There’s definitely something for everyone.”

Day to day, the centre works with charities large and small to help them recruit volunteers –they have a relationship with around 400 groups in the area, so were able to use this vast network to capitalise on their advent calendar campaign using Giving Tuesday.

To read more about volunteering opportunities in Sutton, visit https://vcsutton.org.uk/

We want to share your incredible work and amazing successes through Giving Tuesday.

Giving Tuesday is all about you, our partners. Without you, Giving Tuesday wouldn’t exist.

We want to use Giving Tuesday to share the incredible work you do and to encourage more people to support amazing causes.

To help us do this we are launching a Giving Tuesday photography competition for our partners.

Please share photos that show your work, your Giving Tuesday activity, or your successes.

This Giving Tuesday Partner Photography Competition is open to Giving Tuesday Partners that have provided photograph(s) to the Giving Tuesday team via campaigns@cafonline.org by Friday 28th June 2019.

The technical stuff – please read the competition’s full terms and conditions below.

Photo must be high resolution (at least 795 x 300 pixels and at least 72ppi, and preferably 300ppi or more) and you must be the copyright owner – see some photos below that show the required quality.



The legal stuff:

Giving Tuesday Partner photography competition

We’re giving all our Giving Tuesday Partners the chance to win a £100 donation to their chosen cause in our Giving Tuesday Partner photography competition.

We would like to feature photographs showing the work you do through our Giving Tuesday campaign materials and channels including our website, printed collateral and social media channels.

Simply send us 1 (or more) photograph(s) demonstrating either your Giving Tuesday activity or your usual charity work to enter the competition and to be in with a chance of winning the £100 donation.

Photographs should be at least 72ppi, and preferably at least 300ppi.

Read the prize draw terms and conditions

Giving Tuesday Partner Photography Competition (the “Giving Tuesday Partner Photography Competition”) Terms and Conditions

1. The promoter of this Giving Tuesday Partner Photography Competition is the Trustees of Charities Aid Foundation of 25 Kings Hill Avenue, Kings Hill, West Malling, Kent, ME19 4TA (registered charity number 268369)(“CAF”).
2. Entry into this Giving Tuesday Partner Photography Competition will be deemed as acceptance of these terms and conditions.
3. Who can apply: this Giving Tuesday Partner Photography Competition is open to Giving Tuesday Partners that have provided photograph(s) to the Giving Tuesday team via campaigns@cafonline.org by Friday 28th June 2019. (UPDATED)
4. Employees or agencies of CAF group or any of its subsidiaries or their family members or anyone else connected to this Giving Tuesday Partner Photography Competition shall not be permitted to enter it.
5. There is no entry fee payable to enter into this Giving Tuesday Partner Photography Competition.
6. To enter, an entrant must:
a. Have signed up to be a Giving Tuesday Partner before Friday 28th June 2019 (UPDATED); and
b. Provided at least one photo to campaigns@cafonline.org by Friday 28th June 2019 (UPDATED).

7. Maximum of 3 photograph entries per entrant available for this Giving Tuesday Partner Photography Competition. CAF accepts no responsibility for any taxes, duties, costs or other fees payable as a result of participation in this Giving Tuesday Partner Photography Competition.
8. CAF reserves the right to disqualify any entrant without notice if it has reasonable grounds to believe the entrant has breached any of these terms and conditions.
9. CAF will select a shortlist from all qualifying entries by Friday 5th July, 2019, with the winning entry being selected by a panel of judges by Friday 12 July. (UPDATED)
10. CAF will notify the successful entrant via email contact details as provided when submitting the photograph(s) for entry in to the Giving Tuesday Partner Photography Competition. CAF will ask the winning entrant to nominate an organisation to receive the £100 donation.
11. Subject to successful validation of the nominated charitable organisation, conducted by CAF, CAF will credit the £100 donation to the chosen organisation by Wednesday 31 July. CAF will provide the winning entrant with confirmation on this completion. (UPDATED)
12. The prize and/or the donation are non-exchangeable and non-transferable. No cash alternative for the prize and/or the donation will be offered.
13. No responsibility can be accepted for entries not received for whatever reason. CAF cannot enter into correspondence with entrants which experience difficulties with entering online.
14. CAF reserves the right to cancel or amend this Giving Tuesday Partner Photography Competition and these terms and conditions without notice.
15. CAF’s decision in respect of all matters to do with this Giving Tuesday Partner Photography Competition shall be final and binding.
16. CAF may invite the successful entrant to take part in the promotional activity in relation to this Giving Tuesday Partner Photography Competition (including using his/her charity name in any marketing materials published by CAF both in paper and online) but the successful entrant shall have the right not to take part in such activity.
17. Personal data supplied during the course of this promotion will only be processed as set out in CAF’s Privacy Policy.
18. To the maximum extent permissible by law, CAF accepts no liability for any damage, loss, injury or disappointment suffered by any entrant entering this Giving Tuesday Partner Photography Competition. CAF is not responsible for any problems or technical malfunction of any telephone network or lines, computer on-line systems, servers, or providers, computer equipment or software, failure of any email or entry to be received on account of technical problems or traffic congestion on the Internet, telephone lines or at any web site, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer or mobile telephone related to or resulting from participation in this Giving Tuesday Partner Photography Competition. Nothing shall exclude CAF’s liability for death or personal injury as a result of its negligence.
19. This Giving Tuesday Photography Competition and these terms and conditions shall be governed by English law and any disputes shall be subject to the exclusive jurisdiction of the English courts.
20. If any provision of these terms and conditions become or are invalid, illegal or unenforceable in any respect under any law, the validity, legality and enforceability of the remaining provisions shall not in any way be affected or impaired.
21. For more information on this Giving Tuesday Partner Photography Competition, please email campaigns@cafonline.org.

Copyright and permissions

22. For the purpose of this section on copyright and permissions, ‘image(s)’ includes image meta data and any written captions or other text submitted with the image(s).
23. The entrant, or their representative submitting images on their behalf, must be the copyright holder or have permission from the copyright holder to submit images to the prize under the terms and conditions specified here.
24. Copyright holders retain copyright in their work.
25. Copyright holders grant to Giving Tuesday UK / CAF a non-exclusive, worldwide, irrevocable right to copy, adapt, distribute, perform and use their submitted images in any media (including social media, online and print):
in connection with the operation, promotion and/or description of the prize for a period of 3 years from submission
for shortlisted and winning entries only, on a perpetual basis in connection with the prize (as described above) together with use for merchandising purposes and for any uses connected with the CAF / Giving Tuesday UK and the campaign’s charitable mission to celebrate and encourage giving in all its forms.

26. The above licence will be royalty free.
27. The entrant, or their representative submitting images on their behalf, warrants they have all third-party permissions and releases, including patient consent if relevant, necessary to have taken the image and to have submitted it to the competition in accordance with these terms and conditions.
28. The entrant, or their representative submitting images on their behalf, warrants that any material submitted is their own original work and does not infringe the copyright or any other rights of any third party. If copyright or any third-party rights are infringed by any material provided by an entrant, then the entrant will take full responsibility for this. CAF accepts no liability for any breach of copyright or any third-party rights by an entrant or arising from a breach of this warranty.
29. Please note that if you submit images or videos that have captured any individuals or their personal data, you confirm that you have the appropriate permission in place from those individuals to use their personal data in this way. You also confirm that you are compliant with relevant data protection legislation in the UK.



It’s a tale as old as time – something happens to you or a loved one, which then inspires you to set up a charity that can help others experiencing the same thing.

The point is every charity starts with a story. But telling and sharing stories can become less and less of a priority when you are a small organisation that is just concentrating your efforts into staying afloat.

And while an emotional appeal can be effective, so is keeping your supporters engaged throughout your journey and showing them not just what and how you do things, but also why.

So whether you have been hired to write stories on behalf of a charity, or you are part of a leadership board that is desperate to get stories of your beneficiaries out there, here ten practical tips you can follow.

1   Develop a culture of storytelling within your charity

This won’t happen overnight, so start small…

  • Find allies within your charity.
  • Encourage others to celebrate success – what’s in it for other teams in your organisation? It gives them social currency and makes them look good.
  • If you are a writer, involve yourself with different teams, go to team meetings, gather useful information and most of all make yourself known.
  • Host storytelling summits/workshops where people can share updates on their projects.

2   Put processes in place

A good idea can’t work if it isn’t supported with the right processes. If you want people to approach you with stories, outline what a good story would look like. Ask people for visual queues as well, including photos and videos.

If you have stories already, you can set up a focus group or carry out an audit to see which stories are effective and which ones you should tell less of.

3   Get buy-in from your CEO and board

The importance of storytelling is a message that needs to come from the top down. This can start from simply encouraging your leaders to tweet from the industry events they go to.

You could also gather data (Google Analytics for instance) on how well your stories are doing on your web page/social media and show your CEO and board just how much impact you can make with words.

4   One size doesn’t fit all

Where appropriate, start with a blank slate with your content. Listen to the story first, and then think about the best format for it. The same format cannot work for every story.

5   Telling stories isn’t just about case studies…

You don’t have to just stay in the comfort zone of case studies when you are telling stories. Ask your beneficiaries to takeover your social media channels, and inspire them to take part in user-generated content. Be creative.

6   Think creatively around anonymity

For charities that start from a point of keeping their beneficiaries safe and anonymous, it can be tough finding ways to shout about the good work you do in supporting them.

But there are ways around it; for instance, if you are a youth charity or one dealing with vulnerable people, you can encourage beneficiaries to share works of art like poetry, spoken word, etc. It will show personality and variety.

7   Don’t be afraid to make mistakes

Easier said than done. But mistakes do happen, (or you might not get the results you anticipate straight away), and what can soften the blow is knowing you have the support of colleagues and other teams who are aware of what you are trying to achieve.

Protect yourself by spreading the word around your organisation (see tip number one about finding allies).

8   Remember, your staff are also your audience

Make use of the intranet and internal newsletters to update and inspire your staff. This will make them feel part of something bigger and can also encourage them to share those stories with their networks.

9   Have story champions across your organisation

If you have people that share your vision of telling stories, you can foster those relationships and encourage them to fight your corner.

10   Take care of your storytellers

If you are speaking directly with a beneficiary, make sure your subject is ready to tell their story. Then, share the content with them first and make sure they are comfortable with what is being published and where.

Shock, tears, laughter – it all serves a purpose

Whether it’s an event that turns your life upside down, a long journey with illness, or seeing a family member or a close friend go through something that you desperately want to help with – there is always a catalyst that leads to an action, and your stories can serve that purpose.

After all, a good story can shock you, make you cry, make you laugh. Every single charity has used a story to put down roots, so why not help those roots grow?