Every act of giving has a story. What’s yours?

Today, we are launching #MyGivingStory to inspire people to share how and why they give – be that donating money, time, skills or goods.

We are encouraging our partners to ask their donors, supporters, volunteers and employees to share how they support good causes or do good things on social media using the #MyGivingStory hashtag.

We hope this storytelling campaign will foster a public conversation about generosity and inspire more people to give and to give in more ways.

We know people in the UK are incredibly generous, with 64% of people reporting participation in some kind of charitable or social activity in 2018. We also know that people are more likely to do something if they see other people doing it.

So please share this initiative with your networks – this is our chance to make generosity go viral.

What is a giving story?

Think about what or who inspires you to give back. Have you given time, donated money or goods, or shared skills that have had a meaningful impact?

Who is the most generous person you know and how has that person influenced you?

Everyone’s story is unique so feel free to be creative!

Check out some of the inspiring videos and tweets we have received…


So what makes a good story, you ask? Here are some quick tips…

  • a challenge and how it is being addressed – many charities face challenges such as funding cuts, service changes, as well as lack of resources and staffing issues. A way in to a good #MyGivingStory is to share how the individual is helping to tackle these issues, and how they are ultimately helping beneficiaries and people in need.
  • a personal angle – why has the individual chosen the specific cause and what does it mean to them? How did they get involved?
  • a range of giving opportunities – it’s important that we show that giving is not just about money. Giving time to an under-resourced charity is also immensely important. We would like to showcase a range of stories from our supporters that show that you don’t have to commit a lot of time or money to be able to make an impact.
  • a wider issue – how does the organisation that the individual supports help address wider issues? These can range from environmental impact and climate change, mental health, food poverty, etc. It’s great to show people the bigger picture!
  • impact to the end user – how many people have benefited from this? Facts and figures really help
  • good photos/video footage + good quotes – they always help liven up a story

This can be as long or as short as you like – 280 characters or a 10 minute video.

How do you get started? Participating in #MyGivingStory is as easy as 1 – 2 – 3

  • Ask your donors, social media followers, supporters, board members, staff, volunteers, and wider community to share their giving story on their personal social media accounts using the hashtag #MyGivingStory and tagging the cause they support.
  • As an organisation, share these stories via your social media channels, in your newsletter, on your website, etc. and encourage your audience to do the same.
  • If you know someone who has a #MyGivingStory, nominate them to share their story.

If you want tips on how to encourage a culture of storytelling in your organisation, visit givingtuesday.org.uk/10-tips-to-encourage-storytelling-in-your-charity/