Giving Tuesday partners Work for Good have put together some helpful tips and advice for small businesses on how they can get involved in Giving Tuesday and get their message out there.
Imagine the impact and incredible change in society if it was actually odd not to be doing good through your business.
The inspirational Michelle Ovens CBE, founder of Small Business Britain and Small Business Saturday UK, has noticed that many small business owners are reluctant to celebrate their acts of giving, suggesting that they felt it would somehow diminish the impact of their kindness.
Many businesses who fundraise for charity through their sales are bashful about this meaningful act of supporting good causes. However, we know if more of us celebrated our giving and philanthropy the more it would become normal and inspire more people and businesses to do good for others.
At Work for Good we believe everyone should be able to turn the work they do into good and be proud of their giving.
Why should small businesses get involved in Giving Tuesday?
Whether your business is fundraising for a charity through your sales, volunteering services or donating products to good causes, you should be proud of it.
A powerful way in the next few weeks to tell the world about your generosity, giving through your sales, social impact, and passion for good causes is to get involved with Giving Tuesday – the global day of giving.
Being part of a global movement that drives positive change, kindness, and philanthropy has multiple benefits and will not only make you feel happier but also prouder of your business.
Getting involved with Giving Tuesday is also great for business.
So whether you are a butcher, a baker or candlestick maker, pulling pints, percolating coffee, selling through Etsy or running a local law firm, using Giving Tuesday’s massive influence is a golden opportunity to amplify the good your business does.
Ideas To Help You Amplify The Good Your Small Business Does.
Highlight the charities’ cause or campaign:
Shining a spotlight on a cause that you care about and taking the time to support the charity alongside your fundraising demonstrates your values and shows your customers and community that you genuinely care. Talk about the impact the charity has and use your platform to inform people of the work they’re doing and why you’re supporting them. Blog posts and e-newsletters are a great way to do this.
Tell Personal Stories:
Giving Tuesday is the perfect time to tell your story and show the people behind your brand. Telling your story helps to forge emotional connections, let your customers know your personal reasons for choosing to raise awareness for and support a particular cause. This can be very powerful, building loyalty and respect in a way that simply showing images of products or talking about services might not – remember people buy from people.
Become a Small Business Star:
If you are fundraising through your sales this festive season or have plans to, make sure you join the Small Business Star campaign.
It’s easy to get involved, pledge your support to your favourite charity, download the marketing toolkit and tell your customers and clients how your business is making a difference. Use the hashtag #SmallBusinessStar and tag in @WorkforGoodUK – so we can work together to spread the word about the mighty UK small businesses who use their business for good.
