Read our top tips for planning your activity for #givingtuesday
#givingtuesday is getting closer, and as July rolls into August now is the time that you need to start thinking about your plans for #givingtuesday.
With over 1,600 partners taking part in #givingtuesday we know that the day is going to be a busy one. That means, that if you’re going to get the most out of the day then it’s absolutely vital that you start to think about what you want to achieve, and the best way to do that.
So take a look at our 5 top tips to help kick start your planning for #givingtuesday 2017:
Start by establishing your objective(s). It’s all too easy to see #givingtuesday happening and jump right in, but what’s the point if you don’t know what you want to achieve? You should start to think now about what you want to get out of the day, and consider your options for the best route to achieving that. Once you’ve established your objectives you’re ready to go!
Our second tip is start planning early. #givingtuesday is just one day, but if you’re going to make the most of the day the likelihood is you’ll want to do lots of stuff like emailing stakeholders, sending out press releases, making a poster, sharing stuff on social media. All of this stuff will need designing, creating, scheduling – so get ahead of the game and do it now. You can always tweak things later.
Make the most of free stuff. The #givingtuesday campaign, powered by CAF, gives partners a whole host of free resources to use (and there’s more on the way). You can download the #givingtuesday logo and use it on stuff, or you can re-watch a whole host of webinars on everything from using social media to creating winning charity emails. If you’re a charity take a look here or a business visit here.
Think about teaming up with someone else. There are loads of people out there doing stuff for #givingtuesday. If you’re stuck for an idea why not think about joining forces with someone else and making double the impact? For inspiration have a look at this case study from 2016 where an estate agent teamed up with a children’s hospice with amazing results.
Tell us what you’re doing. There’s a whole team of us here at CAF HQ dedicated to running #givingtuesday and making the day an amazing experience for you. If you’re stuck for ideas or want a bit of extra support then get in touch. Or if you’ve already started planning the day then be sure to tell us what you’re up to (use the ‘submit your story form at the bottom of this page) and our press team and social media team will help you spread the word.
Kim Roberts is Senior Campaigns Officer at Charities Aid Foundation (CAF) and works on the #givingtuesday campaign in the UK.