This Giving Tuesday, Cheshire based organic skincare business LJ Natural is donating 10% of sales to children’s charity Reuben’s Retreat, a small charity that supports both the families of children living medical complexities, and families who have lost a child.
Although LJ Natural has been taking part in Giving Tuesday for some time, this year is especially meaningful for company founder Lisa Johnson. She said: “This incredible charity is very close to my heart. Last December, my dear friend Clare lost her 11-year-old son Oliver to an incurable brain tumour.
“It is every family’s worst nightmare, but Reuben’s Retreat were absolutely invaluable to Clare, and her twin boys Oliver and George, in the last months of Oliver’s life. And they are still providing her and George with vital support now.”
Lisa hopes her fundraising efforts will help Oliver’s memory live on and make sure other families get the support they need.
She added: “Oliver was one in a million and everyone who had the pleasure of knowing him is so very grateful to Reuben’s Retreat for giving him some joy in his difficult and heart-breaking journey. Hopefully Giving Tuesday can give them the fantastic boost they deserve, so they can continue helping families like Clare’s.”
“The loss of a loved one is always devastating and without charities like Reuben’s Retreat, many families would have nowhere to turn at one of the most difficult times in their life. We are so pleased that Giving Tuesday is being used to shine a light on Oliver’s story and show many families facing the same challenges that they are not alone.”
Founded after the tragic Loss of Reuben Graham at just 23 months old, Reuben’s Retreat is a charity supporting families after child loss and families whose children may face an uncertain future by providing a place to relax, recharge, remember and rebuild.
LJ Natural is an organic beauty brand owned by Lisa Johnson; she handmakes a range of simple, but incredibly effective, skincare products at her home in Cheshire. Lisa suffered with eczema and has very sensitive skin, so her ethos is to create beautiful, gentle plant-based products that transform women’s skin and make them feel better about themselves. Prices range from £2.95 to £25.
