Olympic star and local businesses come together for the Mintridge Foundation

Raising more than £900, partnering up with five local businesses, hosting an Olympian at a body confidence event– the Mintridge Foundation pulled it all off on Giving Tuesday.

The charity, which supports young people, was looking to increase its exposure and open discussions with more businesses in the local area to achieve its core mission – empower young people through its network of positive sporting role models.

Managing Director Alex Wallace tells us that Giving Tuesday provided the charity with the ‘perfect match to generate greater awareness’ and even gave its business partners a ‘definite reason to support’ the charity.  

And to make the campaign a success, the organisation called on one of its long-standing partnerships with Work for Good, a platform which facilitates donations through sales of goods and services.

The plans were set in motion one month before Giving Tuesday.

Here’s what they got up to for the big day:

  • Partnered up with local boutique Iris & Violet, who hosted an event for the charity on December 3rd. The boutique donated a percentage of sales to the charity and hosted a raffle event – the total earnings were doubled by Work for Good, raising over £800. The evening was centred around body confidence, with Olympic track and field athlete Marilyn Okoro making an appearance. This was a ‘win win’ according to Alex, who tells us that the event also helped bring new customers to the shop.
  • Launched an ongoing online campaign with new men’s footwear range, Denton’s, where a percentage of sales went to the Foundation on Giving Tuesday.
  • A local wine bar gave the charity 10% vouchers to give to Iris & Violet customers. The 10% came back to the charity, raising £50. 
  • Launched a partnership with My Special Sports Day, who donated 100% of their profits to Mintridge on the day.
  • Launched a partnership with Moodbeam on the day. The company gives customers 5% off and donates that back to the Foundation when customers use a set code.
  • Started up conversations with Lambert’s Deli, who gave them 10% vouchers to give to Iris & Violet customers. The 10% came back to the Foundation, raising over £20.

About the Mintridge Foundation

The Mintridge Foundation is dedicated to enhancing life skills in young people through sport.

The Foundation assists young people of all ages, abilities and physical capabilities to develop confidence and resilience through the power of sport.

They have a team of ambassadors  – Olympians, Paralympians and other professional sports stars from over 20 sports – who work with young people in schools, clubs and academies across the UK.

The amount raised on Giving Tuesday will go towards funding the charity’s mentoring programmes in state secondary schools across the UK.

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