A first look at some Giving Tuesday 2020 successes!

The Giving Tuesday UK team is working hard to evaluate the successes of GT2020 – but while we wait to find out exactly how much money was raised this year, we bring you a round-up of some of the many great social media campaigns from Giving Tuesday last week.

The Giving Tuesday campaign attracted the support of many celebrities and brands with #GivingTuesday trending on Twitter in the top 4 from 9am and in the top spot from 10am!

This image shared globally on Instagram and drawn by Portuguese artist, Sara de Medeiros Pinto, really sums by the generosity and kindness shared around the world.

Here’s a selection of posts from celebrities, charities and brands who supported #GivingTuesday this year.

Celebrity support

This year, many celebrities showed support for charities’ #GivingTuesday campaigns.

• Arsenal footballer, Mesut Ozil, tweeted in support of @Duo_Duo-Project, a charity aiming to end the global dog meat trade.
• Stephen Fry recorded a supportive message for The Wildlife Trusts backing their campaign to restore 30% of UK land and sea by 2030.
• Patrick Stewart again supported WagsandWalks, in memory of his adopted pitbull, Lenny, who died of pneumonia last year.
• The Duchess of Cornwall recorded a supportive video for Wiltshire Air Ambulance as well as expressing thanks to charities for all their work this year.
• Gabby Logan shared a video supporting @musculardystrophyuk, the charity she is president of.

Other celebrities included; Michelle Obama, Neil Gaiman, Lady Phyll, James Blunt, Sarah Brown and Bastille. 

Charities

Big organisations to join the campaign included Oxfam, The National Trust, Cancer Research, Save the Rhino and the International Rescue committee.

• Cancer Research ran a ‘Positivi-Tree campaign on Instagram, encouraging people to share pictures of their Christmas tree and donate a fiver.
• The British Library encouraged donors to adopt a book.
• Alzheimer’s Research UK had donations matched by Iceland stores. 70 year old Frank Rothwell is attempting to row across the Atlantic to raise money for the charity.  

Many smaller partner organisations also ran successful campaigns.

• Tiny Tickers smashed its target and will be able to ‘hug’ 361 heart families.
• Hopefield Animal Sanctuary met its target and produced some wholesome animal content.
• Founders4 Schools met its first milestone target to connect 1000 students with business role models.

Brands

Many businesses ran appeals to support charities on #GivingTuesday.

• Whistles donated 10% of profits on Giving Tuesday to TrekStock and Refuge
• The White Company donated £1 from every item sold to the Princes Trust, Refuge and Place2be.
• 02 in the UK amplified its #CommunityCalling campaign, an appeal for old smartphones to be donated to vulnerable people.
• LK Bennett donated 10% of sales to Women for Women
• Penguin books promoted #ItBeginsWithABook, the publisher’s Christmas campaign with bookshop.org to donate books to grassroots good causes.