Homelessness is a year-round issue, but one day can still be very powerful.
For Big Issue, which offers homeless people, or those at risk of homelessness, the opportunity to earn a legitimate income, Giving Tuesday was a chance to raise vital funds and reach tens of thousands of people.
The charity got involved in the campaign last year by coordinating activities to galvanise their supporters.
They did this by launching their first ever Thunderclap – a way to get lots of supporters to post the same message at the same time on social media – and as a result got 140 supporters to post a tweet or Facebook post to share their messaging, reaching 650,000 people.
And with the help of eager volunteers, the charity coordinated two station collections in London on the day, collecting over £1,600 in spare change.
The funds raised will help the charity support their work helping Big Issue vendors rebuild their lives and reintegrate into mainstream society.
Speaking about the day, a representative said: “This year was my first #GivingTuesday working for a charity and I had a blast. We are so thankful to everyone who got involved by giving their money, their time and their social media posts.”
