How Humanstate used their culture of giving to #GiveBack2020

Humanstate, the parent company of charity crowdfunding platform GivenGain, is an organisation with big ideals. From the outset it operated on a philosophy shared by its founders that “it is more blessed to give than to receive”. Today, employees across the group regularly volunteer and fundraise for a range of good causes.

A most difficult year

As a Giving Tuesday UK partner, Humanstate saw the GiveBack2020 initiative as a chance to make a difference during what has been a difficult year for many charities – and a way to maintain a shared company culture even at a distance.

Subsequently, they launched their most ambitious social impact event yet. The One World Zero Barriers challenge pitted Humanstate teams from around the world against each other in a friendly online fundraising competition for any charities nominated by participating employees.

The first prize went to the team that hit their fundraising target the quickest, while the second went to the team with the highest participation rate – giving everyone an incentive to get on board.

Employees from 7 countries supported 32 incredible charities all over the world!

How did they do it?

Staff members in the UK organised a virtual quiz night for local mental health charity West Kent Mind, and many employees also got creative with their individual fundraising projects:

  • Robert swam the Jubilee 10K for the Movember Foundation.
  • Willem and Luke walked 100km in 24 hours to help keep underprivileged kids in school.
  • André and Peter rowed the length of the Thames for Refugee Action.
  • Miranda drew doodles for donations to a community art counselling institute.
  • Sara cycled from England to her hometown in Italy and back again (virtually, of course) to support Rainbow Trust Children’s Charity.

“Prioritising our social impact has helped us to come together as a company and build strong teams,” said Robyn Andrews, Regional Manager: UK and Ireland at GivenGain.  


“Perhaps even more importantly, it’s also made a real difference to charities and causes around the world. At Humanstate, we look forward to continuing to make a difference – and to making more of an impact every day.”

If your organisation wants to start a GiveBack2020 corporate fundraiser this Giving Tuesday, get in touch with for guidance.