Nearly half a million pounds raised through employee and customer incentives
A unique partnership between a charity and a high street bank is helping to ‘bring forward the day when all cancers are cured’.
Cancer Research UK (CRUK), one of the charities supported year-round by our partner RBS, is celebrating a boost to donations that will help the charity continue its vital work.
Following the RBS Giving Tuesday campaign in 2018, the charity received a boost of over £16,000 thanks to the customer Reward scheme where RBS matched customer donations by up to £50.
This huge boost is more than four times the average donated each month via the Reward scheme and meant that in 2018/19 the charity received over £60,000 through this channel.
“Cancer Research UK receives no government funding, so our life-saving work is only possible thanks to the extraordinary generosity of our supporters and partners like RBS.”Fiona Lewars, Corporate Partnerships Manager at CRUK
Fiona Lewars, Corporate Partnerships Manager at CRUK, said: “Cancer poses a huge and growing challenge. It’s certainly one that no single person, team or even country can tackle alone. With the support of RBS and through campaigns like Giving Tuesday, we’re bringing forward the day when all cancers are cured.”
CRUK have also acknowledged RBS’s efforts in their annual Corporate Partner Awards scheme, in recognition for all their support on Giving Tuesday and beyond.
Fiona added: “Giving Tuesday is a really great campaign and is such a boost for our work.
“Cancer Research UK receives no government funding, so our life-saving work is only possible thanks to the extraordinary generosity of our supporters and partners like RBS.”
Nearly half a million pounds raised for charity
Last year marked the fifth year that RBS has taken part in Giving Tuesday. In total, the RBS Giving Tuesday campaign created £490,000 of additional funding for charities in 2018.
The organisation incentivised their employees to ‘do good and feel good’, encouraging them to sign up to Payroll Giving or to increase an existing instruction – resulting in a total of over £317,000 being donated to charity.
RBS also encouraged their customers to donate their reward points to one of their ten nominated charities and in turn matched donations up to £50 until December 31st – raising a total of over £173,000 (including GiftAid) for charity.
In addition to the funds raised, RBS’ Giving Tuesday tweets were seen over 231,000 times, a 49% uplift from their engagement results in 2017.