The Chartered Institute of Fundraising is delighted to share that it’s estimated over £20m was raised on GivingTuesday 2022 within the UK.
GivingTuesday is a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity. It is focused around a day of giving, which takes place on the first Tuesday after Thanksgiving, which last year was 29 November.
On that day, GivingTuesday trended No.1 on Twitter, with prominent messages of support from the Minister for Civil Society, Stuart Andrew MP, as well as NatWest, high-street companies, and England Men’s football captain, Harry Kane.
On GivingTuesday, charities all across the UK used the day as an opportunity to fundraise, to say thank you to supporters, and raise awareness of their cause. 29 November also saw GivingTuesday partners, the Big Give, launch their Christmas Challenge – the UK’s biggest match funding campaign – which raised £7.4m. JustGiving, GivingTuesday’s giving partner for 2022, saw £2.4m raised on the day.
When asked about there being a recognised day when charities, businesses, and others come together to encourage people to give donations and inspire charitable actions, a third (35%) said such a recognised day would make them more likely to donate. The support is particularly strong among younger people – almost three quarters (73%) of those aged 18-34 said such a day was important, and more than six in ten (61%) said that it would mean they would be likely to donate more.
Case studies of how charities got involved in GivingTuesday include Black Girls Brunch, Pump Aid and Hickory Food
“GivingTuesday is a unique day where all and anyone can celebrate and inspire generosity. I’m really pleased to see that last year over £20m was raised for good causes all across the UK, along with he opportunity of raising their profile and thanking their supporters. Along with the brilliant fundraising that happens all through the year, it is important that there are days like GivingTuesday which provide a platform for all organisations, sectors, and people to get behind.”
Notes:
The Opinium Research commissioned by Giving Tuesday surveyed 2,000 nationally representative UK adults. The research was conducted between 4 and 8 November 2022.
The Chartered Institute of Fundraising is the global leader for GivingTuesday in the UK.
