Giving Tuesday 2018
Tailoring the Giving Tuesday message
A sense of belonging and a part to play in the local community – that is what one of our newest Giving Tuesday partners is helping to achieve for people with learning disabilities.
PiP (Pursuing Independent Paths), a small grassroots organisation based in West London, is joining our campaign this year and hoping to raising £10,000 to support their education and training work for adults with learning disabilities and autism.
To do this, the charity will be asking schools, companies and community groups to wear their favourite T-shirt, share their photos using #TShirtTues, and then donate or collect funds for the campaign.
Social media with maximum impact
Alongside this they’ll also be running a #BeLikePiP social media campaign every day until Giving Tuesday, with photos and videos from their students at PiP – telling the world how inspiring and brilliant people with learning disabilities are and how they can be active participants in their communities.
Danielle Taylor, Fundraising and Communications Manager at PiP, said:
“Our students are brilliant and we want to share that with the world. What better way to do this than with the global day of giving on November 27th. Being able to sign up as a Giving Tuesday partner provides a fantastic platform for us, and it’s a fun way of getting involved in something so much bigger.”
“Half of our funding comes through voluntary contributions. So it is especially important for us to keep raising awareness, and keep shouting about the inspiring lives and achievements of our students. Everyone should #BeLikePip and support our students on #TshirtTues.”
PiP’s Giving Tuesday campaign is running alongside the charity’s ‘Beanstalk’ appeal, a campaign to raise £1million to cover the costs of a new site due to growing demand for the charity’s services and an oversubscribed waiting list.
The charity supports around 60 people, but the organisation says their premises are no longer suitable to cater to their beneficiaries’ varying mobility needs or fully fulfill the organisation’s training goals.
PiP supports students in learning how to live independently, as well as offering literacy and numeracy training, preparation for employment, and travel training.