Joining forces with an iconic British fashion brand that celebrates dogs has been a match made in heaven for charity Dogs Trust.

The charity is teaming up with Radley London for the second year running in time for Giving Tuesday, hoping to smash the £50,000 total raised since 2016 through cashless donations and a limited edition line of backpacks and coin purses.

Designed by dog lovers for dog lovers, 15% of the sale price of the collection goes back to Dogs Trust to help the 15,000 homeless hounds cared for by the charity every year.

Speaking about the partnership with the charity, a spokesperson from Radley said: “This enabled us to communicate a new, emotive story post the promotional stance during the Black Friday period. Capturing Radley’s customers love of both the brand and their dogs, with the opportunity to give back to charity during the festivities.”

In addition to the product flying off the shelves, the launch of the partnership on Giving Tuesday reached over 88,000 people within 24 hours on the Dogs Trust Facebook page, and helped increase staff motivation and customer engagement at an important time of year.