Marie Curie is one of the UK’s most respected and loved charities, providing care and support for people living with terminal illness, and their families.
2015 marked the second year that Marie Curie has taken part in #GivingTuesday and once again they used the day to ask staff from across the organisation to thank their supporters for everything that they do.
They didn’t ask anyone for donations and they didn’t hold a fundraiser. Instead, everyone from nurses to the IT department were invited to take part in a mass ‘thankathon’, writing notes of thank you to Marie Curie supporters across the UK.
There was participation from every division of the charity and from across all four nations. And because they’d already had a go at doing this in 2014, Marie Curie had lots more time to plan last year meaning they were able to increase the number of letters written on the day by almost one third.
For Marie Curie, mobilising the charity around a day of thanking supporters delivered two key benefits. First, it provided their staff with an opportunity to engage directly with donors and gave them a chance to reflect on the impact of their work. And secondly, great thanking can help to generate more income, allowing the charity to continue its great work. In 2014 for every 15 minutes staff invested in thanking supporters, the charity was able to generate enough money in extra donations to pay for an additional hour of nursing care.
Don’t forget that you can do the same this #GivingTuesday. Thanking supporters is an incredibly important thing to do and we’re glad Marie Curie is leading the way!