2022 Giving Tuesday UK partner toolkit
Webinar: Inspiring long-term support from one-off donations from UK donors on Giving Tuesday
Tuesday 22 November, 2pm (GMT) for one hour
High-profile giving days are fantastic opportunities to reach new supporters and encourage online donations. GivingTuesday has grown around the world and is now established in the UK with many charities and businesses getting involved and using the the opportunity that this day of generosity brings.
Join us in this live session with The Salvation Army UK and About Loyalty to learn:
- How to promote GivingTuesday to UK donors through key digital engagement tactics
- What you can do to encourage people to stay with your charity following a “one-off” donation
- The latest insights from research about what inspires supporter loyalty in the long term
Guest speakers:
- Emily Casson, Digital Marketing and Fundraising Manager @ The Salvation Army UK
- Richard Spencer, Director @ About Loyalty
- Daniel Fluskey, Director of Policy and Communications @ Chartered Institute of Fundraising
- Nhu Te, Senior Content Manager @ Fundraise Up
Lunchtime learning videos to watch
New video: ‘Digital marketing for charities: social media and TikTok’
Becky Steeden and Freya Kendall bring us top tips and advice which will support your campaigns
New video: Rebs Curtis-Moss shows us how to use Canva like a Pro (30 minutes)
Recorded Zoom webinar: Joanna Culling and Meredith Niles from The SOFII Foundation share with us their favourite Giving Tuesday ideas
SOFII website
Recorded Zoom webinar: Bina Patel and Cheryl Hayden from Meta joined us to look at how charities can use Meta platforms including Facebook and Instagram to maximise your fundraising and reach a wider audience
Download various logos as PNG and EPS files
Graphics and downloadable logos includes:
New blogs and guides from Giving Tuesday
- New to Giving Tuesday? Here’s 5 tips to get you started
- 5 quick and simple wins for small charities this Giving Tuesday and beyond
Other resources:
Giving Tuesday resources from Blackbaud (registration needed)
CharityComms best practice guides:
- Who Cares?: A hub of information and advice for building audience-centred engagement strategies in the non-profit sector
- Fundraising meets gaming: what to know before you begin
- How small charities can benefit from using gaming fundraising like Twitch
- Getting to grips with Twitch
- Our Online Auction House: Using digital to diversify an event
Free photo libraries:
- Unsplash.com
- Canva.com/photos
- Pexels.com
- Pixabay.com
- Pictures released under Creative Commons licences
- List of stock photo sites using people from underrepresented groups (BetterAllies.com)
Know of any more photo libraries or useful resources? Email us: givingtuesday@ciof.org.uk