Resources: All you need to make Giving Tuesday 2022 the best yet!

Cover of 2022 Giving Tuesday UK toolkit

2022 Giving Tuesday UK partner toolkit

Webinar: Inspiring long-term support from one-off donations from UK donors on Giving Tuesday

Tuesday 22 November, 2pm (GMT) for one hour

High-profile giving days are fantastic opportunities to reach new supporters and encourage online donations. GivingTuesday has grown around the world and is now established in the UK with many charities and businesses getting involved and using the the opportunity that this day of generosity brings.

Join us in this live session with The Salvation Army UK and About Loyalty to learn:

  • How to promote GivingTuesday to UK donors through key digital engagement tactics
  • What you can do to encourage people to stay with your charity following a “one-off” donation
  • The latest insights from research about what inspires supporter loyalty in the long term

Guest speakers:

  • Emily Casson, Digital Marketing and Fundraising Manager @ The Salvation Army UK
  • Richard Spencer, Director @ About Loyalty
  • Daniel Fluskey, Director of Policy and Communications @ Chartered Institute of Fundraising
  • Nhu Te, Senior Content Manager @ Fundraise Up

Register for this webinar

Lunchtime learning videos to watch

New video: ‘Digital marketing for charities: social media and TikTok’
Becky Steeden and Freya Kendall bring us top tips and advice which will support your campaigns

New video: Rebs Curtis-Moss shows us how to use Canva like a Pro (30 minutes)

Recorded Zoom webinar: Joanna Culling and Meredith Niles from The SOFII Foundation share with us their favourite Giving Tuesday ideas
SOFII website

Recorded Zoom webinar: Bina Patel and Cheryl Hayden from Meta joined us to look at how charities can use Meta platforms including Facebook and Instagram to maximise your fundraising and reach a wider audience

Recorded Zoom webinar: Veronica Bamford-Deane from Work for Good joined us for this session on maximising the generosity of businesses this giving season

Download various logos as PNG and EPS files

Giving Tuesday GIF