#GivingTuesday Guild

#GivingTuesday partner Guild has put together a special package of its ad-free professional community platform to help charities to connect efficiently with a range of stakeholders.

This #GivingTuesday, qualifying registered charities in the UK and US can access an enterprise version of Guild for free and take advantage of an incredible opportunity to connect with employees, trustees and beneficiaries.

The offer includes expert community building support to help make your charity community a success. You’ll also be invited to join a dedicated community for charity and non-profit professionals on Guild

Guild has put together a run-through of the special #GivingTuesday offer for any interested parties below.

Your charity qualifies for the Guild if:

– you’re a registered charity in the UK or US with a turnover of less than £5,000,000

– you apply between 23rd November and 31 December 2021

Full terms and conditions below.

How do I get started?

Email the Guild support team at support@guild.co – they’ll arrange a personal onboarding session to show you how Guild works and help to set your new community up.

Once you’re up and running you’ll be provided customer success support to get the most out of using Guild for your communities and groups. These benefits are normally only available as part of the Enterprise plan, so are a #GivingTuesday special.

Why do charities use Guild?

Guild makes charity communications much simpler. You can create professional, GDPR-compliant groups, networks and communities to share information and connect the audiences who matter most to you. It’s mobile-first and easy to use and you can be up and running in minutes.

You can create groups or communities for your most important stakeholders, wherever they are. Bring together your trustees, alumni, regional or sector groups, project and campaign working groups. Your community might focus on marketing, grants, fundraising, research or operations. Whatever you need to collaborate on, you can use a Guild community.

What are the advantages of a Guild community?

You can:

– Customise and brand your groups

– Protext stakeholders and audiences with safe, separate GDPR-compliant groups

– Save time by managing multiple communities from a single account

– Keep things organised with separate threaded chats

– Signpost important information with pinned posts

– Raise your charity’s profile with a public group or keep everything private and secure

– Keep improving your results and engagement with simple analytics

– Connect and network with other charity professionals

Giving Tuesday Guild Gift – Terms & Conditions

a) We at Guild are giving something back to charities in the US and UK this #GivingTuesday. A version of Guild’s Enterprise plan, plus customer success support for free.

b) The gift is restricted to US and UK charities and non-profits registered on The Charity Register and/or The IRS Nonprofit Charities Database with a maximum turnover of £5,000,000

c) This offer ends at midnight 31st December 2021

d) Charities needing additional features, or who miss the deadline, should contact us directly – we do offer discounted rates for charities throughout the year.

Feeling inspired? Sign up as a Giving Tuesday partner here

Giving Tuesday partners Lepra UK talk about one of this year’s most imaginative #GivingTuesday campaigns.

British showbiz and sports stars turn Giving Tuesday into “Giving Shoesday”

A glittering cast of British screen and sports celebrities have put up their favourite footwear for a novel charity auction for one of the world’s leading leprosy charities, Lepra. 

For Giving Tuesday, Lepra, whose patron is Her Majesty the Queen, has attracted shoe donations from a star-studded line-up. They include Jo Brand, Martin Clunes OBE, Dame Judi Dench, David Flatman, Colin Jackson CBE, Joanna Lumley OBE, Dame Helen Mirren, Dermot O’Leary and Sir Tony Robinson.  

Why leprosy?

Many people are unaware that leprosy still exists, and yet for over 7 million people across the world it causes damage to their health, livelihoods and futures.  

600 people are diagnosed with leprosy every day and 50 of those are children.  By raising awareness and fighting the age-old prejudice the disease carries, Lepra aims to provide early diagnosis, treatment and rehabilitation for people affected by leprosy.

About Lepra

Established in 1924, Lepra is a UK-based charity working in India, Bangladesh and Zimbabwe to change the lives of people affected by leprosy.  To find out more about their work, take a look at their website www.lepra.org.uk

Why footwear?

One of the main symptoms of leprosy is nerve damage, meaning people affected are unable to feel pain. This leaves them vulnerable to burns, cuts, ulcers and injuries that can potentially lead to severe damage to fingers, toes, hands and feet resulting in permanent disability. Lepra’s made-to-measure footwear, first created back in 1959, prevents further damage and injury to feet, whilst helping to restore independence and dignity.

Why is Giving Tuesday so important to Lepra?

Back in 2017, as the global day of giving increased its presence, Lepra renamed Giving Tuesday, “Giving Shoesday”. Giving Tuesday helps to shine a light on the amazing work specialist shoe technicians do and highlight how something as simple as shoes have the power to transform a life.

Last year Lepra shoe-technicians travelled over 24,000 miles and created 25,308 pairs of shoes.  A pair of custom-made shoes costs just £6 to make and yet has the power to transform a life forever.

What made Lepra choose an auction?

During their ninety-seven-year history, Lepra have delivered many auctions dating back to the 1960s. In 1979 their Ring Appeal; to raise funds for reconstructive hand surgery, received over 1,000 ring donations, including jewellery from Queen Elizabeth the Queen Mother and other members of the Royal Family.  It raised over £80,000, the equivalent of more than £400,000 today!

The Giving Shoesday auction line-up includes shoe donations from Dame Judi Dench, who played ‘M’ in the James Bond franchise.  She has donated a pair of the size 5 Hobbs black suede court shoes (with a signed photograph) that would turn the head of any MI6 boss. Ex-England rugby star and TV pundit, David Flatman has donated his size 12 Asics trainers; well-used and well-travelled, they definitely belong to an active sportsman! Another donation from Sir Tony Robinson, is a pair of size 6 Karrimor hiking boots, complete with a short hand-written note. Having been worn during the filming of Time Team, they’ve definitely seen some history in the making!

The online auction, hosted by Dawson’s Auction House starts at 12.00pm on Giving Tuesday and runs until 12th December. The auction house has kindly waived their selling fee meaning that 100% of the sale price will go to Lepra.  Click here to place a bid.

Commenting on the auction, Helen Rackham Director of Fundraising for Lepra, said:

“Leprosy is one of the world’s oldest diseases; curable with a course of antibiotics yet devastating if left undiagnosed. Providing custom-made shoes is life-changing for people affected by leprosy; people who face extreme prejudice and discrimination. I am grateful that so many much-admired and recognised personalities have rallied to our cause by supporting our Shoesday event. With so many amazing charitable causes to support, it can be hard to capture the attention of the general public, particularly during a global pandemic, when most people think leprosy no longer exists!”

How can people get involved?

  • Firstly, BID in the auction, or DONATE on Giving Tuesday– every single penny you can give makes a difference.
  • Secondly, sign up to hear more about Lepra’s transformational work and become part of this amazing story. You can take follow them on social media; @LepraUK on Twitter, @Lepra on Facebook and @leprauk on Instagram.
  • Watch and share 2 videos around Giving Tuesday and Lepra’s footwear projects, which can be found here and here

Feeling inspired? Sign up as a Giving Tuesday partner here

Giving Tuesday partners GivenGain explore how past campaigns can help influence future ones ahead of Giving Tuesday 2021 on the 30th November. GivenGain’s Giving Tuesday starter pack is available here.


Lindsay Ndigiwe, Global Fundraising and Marketing Manager

One partner of GivenGain is Thembalitsha, which supports the work of the Thembalitsha Foundation in South Africa. Since 1997, the Thembalitsha Foundation has invested in change by providing healthcare, education and training in South African communities.

In 2019, Thembalitsha ran a Giving Tuesday campaign to support that vital work. They set a simple but clear goal – to beat the previous year’s fundraising total by more than 50%.

GivenGain spoke to the team there about what they learned from the experience.

In the lead-up to Giving Tuesday, how did you promote your campaign to potential donors? 

We focused on social media (Facebook and Instagram) and newsletters (MailChimp). We started planning about 90 days out but our external communications began about 30 days before #GT. In the week leading up to the campaign, we ramped up the frequency to finish strong. 

What did you achieve with the funds you raised through Giving Tuesday? 

The best thing about a general campaign on Giving Tuesday is that the funds are unrestricted. We all know how challenging it is to work with designated funding. The money we raised through our Giving Tuesday campaign last year really helped us fill in any end-of-year gaps that we still had in our budget.

Do you have any tips you would like to share with other charities thinking about creating Giving Tuesday campaigns?

Securing match donors ahead of time made reaching our goal way more achievable. This makes the smaller donations a lot more valuable. 

Also, remember to thank donors as soon as you can. GivenGain sends out custom automated responses, but we sent an additional thank-you with a graphic that we prepared in advance. 

Endangered Wildlife Trust

Tammy Baker, Business Development Officer

The Endangered Wildlife Trust has worked to protect threatened species and ecosystems for almost half a century.

In 2019 EWF decided to hold a 24-hour fundraising sprint for Giving Tuesday instead of a long campaign – and managed to raise record levels.

What sort of campaign did you do for Giving Tuesday?

Our campaign was titled ‘It’s their future too’, focused on protecting and conserving some of our baby animal species. We used some cute fluffy pics of wild dog pups and interviewed the children of some of the staff who work for the EWT to ask them what they think grown-ups should be doing to save the planet.

How did you communicate your Giving Tuesday campaign with potential donors?

We launched our campaign via a mailer to our database the day before Giving Tuesday. We sent out 4 additional mailers on the day, letting people know how far off we were to our target – then finished off with a thank-you mailer the next day with the final amount raised.

What were you able to achieve with the funds you raised through Giving Tuesday?

As with all funds raised for the EWT, the money we raised went to keeping our staff doing what they do best: conservation in action.

Do you have any tips you would like to share with other charities thinking about creating Giving Tuesday campaigns?

I believe our campaign worked because we had a clear and concise message. Focusing on the fluffy baby animals we protect always pulls on people’s heartstrings. We also communicated how far we were from our target several times throughout the day to motivate people to donate.

Whether you’re planning a marathon fundraising campaign like Thembalitsha or a sprint like the Endangered Wildlife Foundation, you can find all kinds of great fundraising tips and resources in GivenGain’s Giving Tuesday starter pack. Head to their Giving Tuesday page to download it now.

Feeling inspired? Sign up as a Giving Tuesday partner here