Charity world record broken again on #givingtuesday!

It was another successful year for the #givingtuesday campaign, and to top it off PayPal have announced that users donated more than $48 million globally on #givingtuesday 2016, beating the previous GUINNESS WORLD RECORDS® for the “most money raised online for charity in 24-hours” from last year.

The increasing popularity of #givingtuesday as a global movement and the official start of the holiday giving season is evident in the numbers – approximately 550,000 PayPal users donated, up from 512,000 in 2015.

PayPal has been a lead supporter of the #givingtuesday movement from the beginning, powering millions of donations on this day alone. This year in the UK they ran a matching donations scheme, and teamed up with Cancer Research UK and baking queen Candice Brown, who surprised customers at a charity bake sale to celebrate #givingtuesday.

This year’s #givingtuesday reached more people in Britain than ever before, making it the most successful yet, the Charities Aid Foundation can reveal today.

An estimated 4.5 million people in Britain did something to support a good cause on the day whether donating money, fundraising, volunteering time or talking to friends and family about the work of charities.

The research, commissioned by CAF, shows awareness of #givingtuesday is building momentum every year. Across Britain 13% (equivalent to 6.4 million) said they had heard about the international day of giving this year- up from 9% last year and 5% in the campaign’s first year.

Just under one in ten adults (9%) in Britain took part in the day, up from 6% who took part last year, according to the Comres poll which was carried out on the two days immediately following #givingtuesday.

The Comres tracker also found that, among those aware of #givingtuesday, one in three (33%) said they would do something for charity in future as a result of the campaign. It suggests charities are set to reap longer-term benefits from the campaign, which is led in the UK by the Charities Aid Foundation.

While #givingtuesday is not a traditional fundraising appeal, indicative results from online fundraising platforms show a signification spike in donations on the day.

Compared to 29th November last year, donations were up 500% for Localgiving, up 180% for BT MyDonate, up 103% for Virgin Money Giving and up 92% for everydayhero, a Blackbaud company.

PayPal which ran a matching campaign here in the UK once again broke the GUINNESS WORLD RECORDS® for most amount of money donated to charity online in 24 hours, with $48m donated globally on #givingtuesday. This breaks the record set on last year’s #givingtuesday.

CAF, which ran a #givingtuesday promotion throughout November on its charity accounts,  saw a 75% increase in new charity account openings compared to the same month last year.

Kim Roberts, Senior Campaigns Officer at CAF, said:

“It is brilliant to see that #givingtuesday continues to get bigger and better every year.

“In 2016 we not only had a record number of charities and businesses involved, but millions of people up and down the country embraced the opportunity to do good stuff for a cause they cared about.

“All of those who got involved and backed the campaign have helped to show what a positive difference can be made when people unite in support of good causes.

“While #givingtuesday may only be one day, the huge response it helped to generate in people donating money, giving their time or finding out about charities they may not otherwise have heard of, will help to make a positive difference for a long time to come.

A record 1,600 UK charities and businesses were #givingtuesday partners this year and for the first time the day was supported by TV advertising on Sky  and BT, full page adverts in the Financial Times and a Royal Mail postmark, all donated to the campaign.

The #givingtuesday hashtag was the UK’s top trend on Twitter from 8am to 5.30pm, with huge numbers of celebrities, politicians, businesses and leading charities tweeting about it.

Some of the day’s highlights included:

 Talking about good causes

  • British celebrities and well known figures supporting the campaign this year included: Arlene Phillips, Ben Shephard, B*witched, Candice Brown, Cara Delevingne, David Tennant, Fleur De Force, Lorraine Kelly, Mama Twist, Mario Falcone, Martin Lewis, Nicola Sturgeon MSP, Poppy Dinsey, Reggie n Bollie, Richard Branson, Richard Jobson, Ricky Gervais, Ruth Langsford, Rylan Clark Neal, Sarah Millican, Sean McGuire, Theo Paphitis, Tom Daley, Tony Robinson and Vicky McClure.
  • First Group announced that staff had raised £500,000 for charities through payroll giving, pledging portions of their monthly salaries.

Giving time

  •  MPs took an hour out of their day to sing Christmas carols on College Green as part of the Singing for Syrians appeal.
  • Dozens of lottery winners spent the day building gingerbread playhouses for four charities across the UK.
  • Former star of ITV 2’s The Only Way Is Essex Sam Faiers visited Haven House Children’s Hospice in Woodford Green  to lend support to their Christmas fundraising appeal.

Giving money

  •  More than 10,000 Morrisons customers added a £1 donation to their shop on the day, in support of the supermarket’s partner charity Sue Ryder.
  • The Big Give Christmas Challenge raised £4.3 million by the end of #givingtuesday, with more than 8,500 donations to the 332 charities taking part in the challenge. People can still double donations at
  • Pembroke College Cambridge raised over £13.500 on the day for Jo Cox Studentship in memory of the late MP.

This year’s #givingtuesday went off with a bang!

With more partners than ever before taking part, the day was another huge success. But the most important thing about #givingtuesday isn’t how much noise it makes, rather it’s about the real impact the day has.

Here’s some examples of how the day helped just a few of our partners.

  • Yorkshire Dales Millennium Trust asked people to dedicate a tree on #givingtuesday, and were bowled over with 134 trees dedicated in just one day. That’s about the same as they’d see dedicated in one whole month!
  • Pump Aid were taking part in the Big Give, meaning any donations raised on #givingtuesday would be doubled. After 44 donations (most of them new) they raised over £2,600 taking their total to over £5,000 in a day
  • St Rocco’s Hospice welcomed four volunteers from a local running club who helped them prepare for their annual Light up a Life service
  • Somerset Community Foundation raised a whopping £10,000 on #givingtuesday for their surviving winter campaign
  • International Needs ran a crowdfunding campaign, and used a visual aid to show people what their donations meant. For every donation made, 500ml was poured into a fish tank, keeping rubber ducks afloat. By the end of the day they’d smashed their £1,000 fundraising target
  • Pembroke College, Cambridge had nearly one hundred donations to their Jo Cox Scholarship Fund, raising £13,500 on #givingtuesday
  • A White Stuff store in Belfast teamed up with a local children’s charity and raised £1,200 on the day
  • The Lullaby Trust took part in the Big Give and raised £70,000 on #givingtuesday to help fund research and support families dealing with SIDS.
  • RGU Foundation at Robert Gordon University set themselves an ambitious goal of raising £6,000 for the day for their ‘Access bursaries’ for disadvantaged students, and on the day they managed to smash that total and currently have raised £9,386.15
  • Send A Cow repeated their #givingtuesday campaign from last year, recreating the iconic John Lewis ad with cows on a trampoline. That helped them reach their fundraising target in just over 2.5 hours, raising over £11,000 which is set to be doubled by match funding.
  • PLMR’s team of 35 PR and Lobbying consultants filled 35 shoeboxes with gifts to be sent to families in need in Eastern Europe
  • Rethink Mental Illness used the day to get on the phones to thank supporters, donors, members and campaigners, and we managed to reach an incredible 303 people!

We could go on and on and on, but suffice to say that our partners had a great time once again.

Thanks to every single person that took part, we can’t wait for next year.

#givingtuesday 2016 is on course to become the biggest yet with people, charities and businesses across the UK joining together to support good causes.

The global day of giving, now in its third year in the UK, has been the top trending item on Twitter since about 8am.

By 2pm the #givingtuesday hashtag had been used 30,000 times in the UK. The total potential global reach of #givingtuesday on Twitter by that point was 435 million.

More than 1,500 UK charities and businesses are backing the campaign, which is led in the UK by the Charities Aid Foundation. Organisations are encouraging staff, customers and the public to ‘do good stuff’ by giving money, time or their voice to a good cause today.

Highlights of the day so far have included:

A choir of MPs singing Christmas carols on College Green to raise money to support the work of doctors in Aleppo, as part of the Singing for Syrians appeal. MPs taking part included Victoria Prentis, Will Quince, Robert Buckland, Andrea Jenkyns and Eilidh Whiteford. Pictures are available on request.

Great British Bake Off winner Candice Brown appearing in a video for Paypal, promoting its offer to add £1 to Cancer Research UK donations over £10 made using Paypal.

Staff at Marie Curie UK writing personalised thank you letters to their supporters.

Checkout staff at Morrisons wearing #givingtuesday stickers today and encouraging customers to top up their shop with a charitable donation.

eBay launching a pop up #givingtuesday shop to raise money for a number of good causes.

High profile figures supporting #givingtuesday on social media today so far have included entrepreneur Richard Branson, comedian Ricky Gervais, author JK Rowling, consumer journalist Martin Lewis, diver Tom Daley, choreographer Arlene Philips, comedian Sarah Milican, Towie star Samantha Faiers, actor Sir Tony Robinson and Minister for Civil Society Rob Wilson.

Kim Roberts, senior campaigns officer at the Charities Aid Foundation, said:

“#givingtuesday is all about people joining together to do support good causes. It has been fantastic to see people all over the country getting behind #givingtuesday to support huge numbers of charities in a multitude of different ways.

“This is the UK’s third #givingtuesday and looks set to be the biggest yet.

“Whether it’s giving money, volunteering time, promoting a favourite charity or doing something nice to put a smile on the face of a colleague, there’s a huge appetite to do good stuff.”

Other brands lending their support to #givingtuesday today include the Financial Times, Royal Mail, Sainsbury’s, Co-op, QVC, The Entertainer, Costa, Virgin Money Giving, and BT, which hosted a launch event at the BT Tower this morning.

#givingtuesday boost for children’s charity

Children 1st has been awarded £700,000 from players of People’s Postcode Lottery. As Scotland’s National Children’s charity, Children 1st supports children, young people and their families to overcome the impact of abuse, neglect, and other traumatic events in childhood across Scotland.

The good news coincided with #givingtuesday, which takes place today, Tuesday 29 November and offers an alternative to the retail frenzy of Black Friday and Cyber Monday. It encourages people, communities and organisations to do some good for charities and causes they care about.

“This is fantastic news for the charity as it’s the largest award we’ve ever received from players of People’s Postcode Lottery”, said Alison Todd, Chief Executive. “The players have definitely given us something to smile about. Their continued support will make a huge difference to the thousands of children and families we work with across Scotland.”

Since 2008, players of People’s Postcode Lottery have provided close to £5 million to support the work of Children 1st, helping improve the lives of over 70,000 children, young people and their families across Scotland.

Photo: Staff from ParentLine Scotland, Children 1st’s national helpline
L-R: Jude Wilson, Dianne Collins, Arlene Munro, Ann Jarvis, Ana De Moraes, Alan Forgie



This year at Wessex Cancer Trust we really wanted to stress the importance of volunteers to the way we run.

We rely on our 300 volunteers to support all those affected by cancer, but we are always looking for more. We came up with a campaign, #Ipledge to encourage others to sign up whilst also celebrating our current support.

With a range of roles from Befrienders, to Fundraising Support, to Shop Assistants, we have roles to suit all skills and we want people on #givingtuesday to pledge to volunteer with us!

To follow our journey and pledge your support please visit our Facebook page: and our Twitter: (don’t forget to use #Ipledge)!

Here at St Gemma’s Hospice, we believe that good creates good.

We are taking Giving Tuesday as an opportunity to celebrate the good stuff: the good things our supporters do for us and the good things their support allows us to do.

Whatever good stuff our supporters do for St Gemma’s – be it volunteering, donating, shopping or anything else – their support helps us to keep doing good things for our patients and their families.

All day on Giving Tuesday we are sharing across our social media stories, stats and snapshots of the good stuff that goes on for, and at, St Gemma’s Hospice. We are also encouraging our supporters to share their stories using the hashtag #GoodCreatesGood

I don’t know what I can really tell you about my grandmother.

Shamefully I don’t know much of the conventional stuff. I never really asked her what her hopes and dreams were when she was young. I never asked much about her life and no one ever talks about the Partition.

I can tell you that she liked Softmints and Polos and always kept a pouch of them in her handbag. She would make birds figures out of leftover chapatti dough and enthral us with stories about a girl called “Funny” who was incompetent and idiotic in equal measure. I am sure many of the stories, unbeknown to us at the time, were actually life lessons.

I write this at the age of 38. I am now four years older than she was when she was widowed, my grandfather was assassinated during partition and even his noble sacrifice must have done little to ease her pain. She was left homeless and heartbroken, seven months pregnant with my father and suddenly alone with seven other children. The eldest was 16 and the youngest 2 and all of them were on the wrong side of the border.

But a compassionate train driver took pity on her and made making room for them all on the coal pile of an over-crowded train taking them to a new life.

My grandmother was urged to send her children to orphanages. No one could understand how she would manage alone with a new born baby and seven others with no husband to support her. She was resolute and determined and already having lost so much, would not part with her children.

My grandmother was educated. At a time where the illiteracy rate was over 85% and girls were not educated as the norm, she was. It was that one simple fact that allowed her to advocate for her rights, seek employment as a teacher, provide and hold onto her family. My great grandparents were visionaries and invested in their girl’s future possibly never understanding the gift that their forward thinking was giving her.

Those eight all have lead successful lives and went on to have 19 children and are the proud grandparents of 27 grandchildren. One woman’s legacy has impacted, enabled and allowed directly 58 more lives to be lived and flourish. One young educated girl gave three generations a future.

The British Asian Trust is asking that you help to give a girl a future. Today is Giving Tuesday, a global day for giving and for the Trust, it’s also Triple Tuesday. This means any donation made today will be tripled as DFID (Department for international Development) and Rubicon, the soft drinks company are matching them.

We Empowered has already donated £700 (which becomes £2100) and is asking the wider community to send what they can to the British Asian Trust. If you are planning on a fancy coffee this morning, we are asking you to consider donating that £3 and it will be turned into £9. Whatever is possible for you will be gratefully received and whatever is possible for you will open up countless possibilities for someone else. To donate, please visit

Through the appeal, the Trust aims to transform the lives of 100,000 girls, women and their families in South Asia by enabling them to earn an income and gain resilience against poverty. In simple terms this means learning skills, earning more, and being strong.

You will help girls learn skills such as producing beautiful embroidery, computer literacy and mobile repair. What’s more, you’ll help them to set up in business and market what they do. What you give will be a hand up, not a hand out. You’ll give girls a chance to work their way out of poverty.

By Reena Ranger, British Asian Trust supporter & Co Founder and Chair of We Empowered

The Centre for Sustainable Healthcare (CSH) finds environmentally friendly ways to make people healthier.

One of the many things our charity does is make green spaces for local people to get better from sickness near hospitals and to stay healthy.

We have planted trees and made green spaces for community orchards and growing spaces, dementia gardens, green gyms and health routes.

A green site we recently did at Doncaster even includes an outdoor learning space so that local children can learn about staying healthy and protecting nature in the great outdoors. All of the sites make a positive contribution both to people’s wellbeing and the local environment, as well as fulfilling our charity’s aim of ‘greening’ healthcare.

For us, #givingtuesday is special because we get to share the work we do every day to give people greener and healthier lives. We keep pushing to make sure that healthy children have a healthy environment to grow and learn in!